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Partner Marketing Manager
Location
Canada
Posted
25 days ago
Salary
CA$90.6K - CA$140K / year
Seniority
Senior
Job Description
Partner Marketing Manager
Blackpoint Cyber
• Plan and execute MSP-focused expansion campaigns to drive product adoption, upsell/cross-sell, and long-term partner growth across our base. • Build and manage email nurture programs for MSP partners across different stages of the lifecycle. • Lead MSP-exclusive initiatives such as webinars, campaigns, and value-driven programs in collaboration with Product Marketing and Content Marketing. • Collaborate with Product Marketing to develop and distribute MSP-facing sales and marketing resources that support partner growth. • Work closely with Account Management and Client Success teams to align marketing programs with MSP partner needs and lifecycle milestones. • Support communications to MSP partners related to product updates, programs, and key initiatives. • Partner with our RevOps team to execute campaigns using HubSpot and track performance, identifying insights and opportunities for optimization. • Manage multiple projects and timelines to ensure accurate and timely execution. • Report on program performance and provide actionable recommendations to improve engagement, adoption, and partner success.
Job Requirements
- 5+ years of B2B marketing experience, with direct experience marketing to MSPs required.
- Hands-on experience with HubSpot and Salesforce CRM marketing and sales automation platforms.
- Proven success building and executing lifecycle or expansion-focused marketing programs within an existing partner base.
- Strong copywriting skills for email, communications, and MSP-facing enablement materials.
- Highly detail-oriented with excellent project management skills.
- Understanding of the MSP partner lifecycle dynamics and how to support adoption, growth, and retention.
- Collaborative working style with experience partnering cross-functionally with Account Management, Customer Support, and other marketing teams.
- Data-driven mindset with experience measuring program performance and optimizing for results.
- Excellent written and verbal communication skills.
- Experience in cybersecurity or related technology markets is a strong plus.
Benefits
- Health, Vision, Dental, and Life Insurance plans
- Robust 401k plan
- Discretionary Time Off
- Other minor perks
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