• Support go-to-market strategy and execution for athenaOne’s Value Based Care capabilities • Collaborate with cross-functional teams (Product, Marketing, Sales, Service delivery) • Author supporting content including website copy, datasheets, pitch decks, and customer stories • Conduct competitive analysis for positioning and messaging strategies

• Take ownership of marketing strategies and campaigns for our established and upcoming new product lines • Lead the charge on addressable market, capturing the Voice of the Customer (VOC) and tracking competitive intelligence • Be the initial owner for content creation and asset development • Work closely with Sales Enablement and Ops to provide commercialization and positioning support for high-priority sales conversations • Partner closely with internal departments and subject matter experts (SMEs) across the organization to consolidate insights • Translate your strategic positioning frameworks into external-facing materials

• Partner Launch Operations: Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows • Go-to-Market: Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency. • Market Research and Intelligence: Conduct TAM, SAM, and SOM research for partner and buyer solutions to inform GTM strategy and ICP development, while supporting competitive intelligence gathering across the partner and buyer landscape and synthesizing findings into actionable summaries for GTM Strategists and leadership. • Cross-Functional Collaboration: Serve as the primary execution resource for the Buyer and Partner GTM Strategists, translating strategic priorities into organized and delivered work while maintaining cross-functional alignment on messaging, positioning, and goals across Sales, Enablement, Onboarding, Operations, and Partner teams through active participation in planning sessions and field meetings. • Sales and Partner Enablement: Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need to sell effectively, continuously refreshed with real feedback from weekly meetings, field calls, and partner onboarding sessions. • Reporting and KPI Tracking: Own reporting and data analysis across partner and buyer GTM workstreams, building and maintaining dashboards that track KPIs including content adoption, launch performance, win rates, and enablement usage, and surfacing trends and insights that inform PMM recommendations and strategic adjustments for GTM Strategists and leadership.

• Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence. • Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible. • Run the lifecycle and email program. Map campaigns to the user journey so every message has a job, from the first consumer email through repeat civic action. • Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations. • Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity. • Measure what matters. Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking. • Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people. • Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input. • Make everything shareable. Treat every piece of content as a referral surface and turn each story leaving the platform into a measurable acquisition unit. • Run the user-generated content motion. Capture the social proof communities already produce, amplify what works, and feed that signal back into product. • Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step. • Own the support experience. Lead the user and leader support experience and its transition from contractors to in-house by the end of Q3. • Manage customer success. Oversee partner and leader onboarding, training, place-based activations, and day-to-day support through the customer success lead. • Build self-service. Stand up the help content, FAQs, and resource pages that scale support without scaling headcount one-for-one. • Close the loop with the product. Turn recurring user friction into prioritized product and content fixes so support sharpens the roadmap instead of just absorbing volume. • Set the bar for coverage and quality. Establish support standards that hold as the platform opens to self-service and the user base grows. • Manage and develop a small, high-output team including a Content Strategist and Customer Success Lead. • Partner closely with product, engineering, the data team, and content and creative partners to maintain a tight weekly loop between user signal and what ships next.