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Head of Instagram Strategy
Location
Ukraine
Posted
4 days ago
Salary
$80K - $120K / year
Seniority
Lead
Job Description
Head of Instagram Strategy
Paired
• You will own and evolve a data-driven Instagram strategy focused on generating leads and sales, not just views. • You decide what content to put out based on data. • Your team executes it. • You constantly refine the plan to drive more leads. • This includes: Building a weekly content plan: You will build our weekly content plan based on your strategic analysis. Your plan will include 14 Instagram reels and 14 stories per week. • Turning insights into content: study top-performing reels, hooks, CTAs, visuals, and formats, and use these to refine your weekly content plan. • Delegating: provide clear briefs and direction to our editors and content executors (they produce the weekly content based on the strategy you create). • Analysing what works: track daily performance of Instagram Stories and Reels, identify the content that generates the most conversions, and refine the content plan accordingly. • Connecting content to conversions: Delegate the creation of freebies, lead magnets, and ManyChat automations to your team, ensuring we solve job seekers’ problems and drive leads.
Job Requirements
- Strong scripting ability: You can write hooks, story angles, CTAs, and scripts for short-form videos that convert viewers into leads.
- Proven track record of generating leads through Instagram: Ideally for online coaches, consultants, or info / digital products.
- Experience building content plans (not just posting content): You’ve created weekly/monthly content calendars designed to drive revenue.
- You’ve delegated work to a team before: editors, designers, or freelancers, and can delegate through simple briefs.
- You’re data-driven: you study winning formats, hooks, angles, visuals, and turn them into repeatable systems.
Benefits
- Career Growth: You will have the opportunity to become a full-time Instagram Director within 6-12 months, where you earn $8-10k/month (Salary + performance bonuses).
- You will lead our existing $1M+/year brand on Instagram and strategise our new one ($5M+/year potential).
- Ownership in the Company: Equity options are available for top performers, so you benefit directly from the company's growth.
- Remote-First: Work from anywhere, as long as you’re available 2 pm to 6 pm UK time, Monday to Friday.
- Join a World-Class Team: Work with a team of proven operators who have scaled a personal brand to $1M+/year.
- Team offsites: Join our quarterly offsites, with the next being in Bali or Dubai (fully paid for).
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