• Lead all SEO strategy and execution across Hard Rock Digital's portfolio — sportsbook, casino, and ancillary products — spanning every active and upcoming market • Own Hard Rock Digital's strategy for visibility in AI-powered search surfaces — including ChatGPT, Perplexity, Google AI Overviews, and emerging answer engines • Define and execute content strategies across web and mobile that serve both user intent and algorithmic performance • Bring a search-informed perspective to external content channels • Own the technical SEO roadmap in partnership with Engineering and Product

• Support the ongoing development of our online shop • Implement small frontend adjustments • Assist with SEO optimizations for product and category pages • Provide technical support for landing pages, tracking and site structure • Maintain and optimize content with a focus on search engines and user experience • Analyze rankings, keywords and website performance • Support UX and conversion optimizations

• Plan, build, and manage Google Ads campaigns across search and display - including keyword targeting, ad copy, bidding strategy, and budget allocation. • Run structured A/B tests on ad copy, landing pages, and audience segments to improve CTR, conversion rate, and CAC. • Own the paid search funnel from click to install - you understand what happens after the click and optimize accordingly. • Monitor performance daily and make real-time adjustments to maximize return on ad spend. • Own Splash's organic search strategy end to end - keyword research, on-page optimization, technical SEO, and content planning. • Audit and improve site architecture, page speed, schema markup, and crawlability to maximize organic visibility. • Brief and collaborate with content resources to produce pages and articles that rank for high-intent sports and contest-related queries. • Track and report on organic traffic, rankings, and conversions - and continuously optimize based on what the data shows. • Build a backlink strategy that grows domain authority through relevant sports, gaming, and media partnerships. • Stay curious about how AI is reshaping search - Google AI Overviews, ChatGPT, Perplexity, and what comes after. • Partner with content and product to ensure Splash's owned pages are structured to perform in both traditional and emerging search environments.

• Create B2B content (copy, graphics, short videos) for the website, blog, LinkedIn and campaigns (primarily German; English optional) • Maintain and further develop the WordPress website, including landing pages and the resources section • Plan and implement SEO (on-page, technical SEO in coordination with agencies, backlink strategy) • Manage SEO and Google Ads agencies (briefings, budgets, performance reviews) • Structure content to appear as a citable source in AI-powered search results • Monitor visibility (SEO + generative search) and derive concrete optimization measures • Design and execute lead-generation campaigns (email, LinkedIn, webinars, gated content) • Build and optimize landing pages, forms and lead flows, including A/B tests • Funnel reporting (traffic, leads, MQLs/SQLs, pipeline contribution) and ongoing optimization • Campaign management (email/LinkedIn), events and webinars • Reporting & analytics, market and competitor monitoring (ERP, cloud, AI)