• Plan, build, and manage Google Ads campaigns across search and display - including keyword targeting, ad copy, bidding strategy, and budget allocation. • Run structured A/B tests on ad copy, landing pages, and audience segments to improve CTR, conversion rate, and CAC. • Own the paid search funnel from click to install - you understand what happens after the click and optimize accordingly. • Monitor performance daily and make real-time adjustments to maximize return on ad spend. • Own Splash's organic search strategy end to end - keyword research, on-page optimization, technical SEO, and content planning. • Audit and improve site architecture, page speed, schema markup, and crawlability to maximize organic visibility. • Brief and collaborate with content resources to produce pages and articles that rank for high-intent sports and contest-related queries. • Track and report on organic traffic, rankings, and conversions - and continuously optimize based on what the data shows. • Build a backlink strategy that grows domain authority through relevant sports, gaming, and media partnerships. • Stay curious about how AI is reshaping search - Google AI Overviews, ChatGPT, Perplexity, and what comes after. • Partner with content and product to ensure Splash's owned pages are structured to perform in both traditional and emerging search environments.

• Create B2B content (copy, graphics, short videos) for the website, blog, LinkedIn and campaigns (primarily German; English optional) • Maintain and further develop the WordPress website, including landing pages and the resources section • Plan and implement SEO (on-page, technical SEO in coordination with agencies, backlink strategy) • Manage SEO and Google Ads agencies (briefings, budgets, performance reviews) • Structure content to appear as a citable source in AI-powered search results • Monitor visibility (SEO + generative search) and derive concrete optimization measures • Design and execute lead-generation campaigns (email, LinkedIn, webinars, gated content) • Build and optimize landing pages, forms and lead flows, including A/B tests • Funnel reporting (traffic, leads, MQLs/SQLs, pipeline contribution) and ongoing optimization • Campaign management (email/LinkedIn), events and webinars • Reporting & analytics, market and competitor monitoring (ERP, cloud, AI)

• Lead SEO/AEO Strategy and Roadmap: Define and lead Veeam's global SEO, AEO, and AI search strategy — translating business priorities into measurable organic discovery programs across markets, personas, product lines, and buying stages; support roadmap development covering technical SEO, content optimization, AI answer visibility, entity authority, competitive share of voice, and always-on performance; partner with leadership to operationalize how SEO/AEO supports launches, campaigns, thought leadership, and web experiences. • Lead the Team and Manage Execution: Manage, coach, and develop the SEO/AEO team — setting priorities, assigning ownership, managing capacity, and creating clarity around roles and decision-making. Build repeatable frameworks and governance models for keyword strategy, prompt tracking, technical audits, content briefs, launch measurement, AI visibility reporting, and competitive monitoring. Manage agency and vendor relationships for strategic output; raise the standard of SEO/AEO work across Veeam by educating stakeholders and embedding best practices into content, web, and campaign planning. • Drive Technical SEO and Site Authority at Enterprise Scale: Own the technical SEO roadmap in partnership with Web, IT, UX, Engineering, Analytics, and Digital — prioritizing initiatives that improve crawlability, indexation, site speed, structured data, internal linking, information architecture, content discoverability, and conversion paths. Ensure Veeam's web ecosystem is built for both traditional search engines and AI-driven retrieval systems. Translate complex technical issues into business impact and secure cross-functional alignment for implementation. • Build Veeam's AI Search and Answer-Engine Discipline: Define how Veeam measures and improves visibility across AI search and answer engines — supporting prompt strategy and partnering with Marketing Ops on AI visibility tracking, answer sentiment, citation analysis, competitive monitoring, and recommendation-rate measurement. Identify where Veeam is missing, misrepresented, under-cited, or under-recommended in AI-generated answers; partner cross-functionally to strengthen the authority signals AI systems rely on. Ensure Veeam content is structured to be clear, extractable, evidence-led, and aligned to how enterprise buyers ask questions. • Connect Organic Discovery to Business Impact: Define and track KPIs across rankings, organic traffic, engagement, conversions, AI answer visibility, LLM recommendation rate, competitive share of voice, branded/non-branded discovery, and launch performance. Build performance narratives that help leadership understand what is working, where Veeam is under-indexing, and where additional focus is needed. Use data to influence content strategy, web priorities, campaign planning, and category narrative development. • Influence Across the Organization: Act as a strategic partner to Web, Product Marketing, Demand Gen, PR/Comms, Brand, Analytics, and regional teams — bringing a clear point of view on how buyer behavior is changing as search shifts from links to answers and recommendations. Help stakeholders understand that SEO/AEO is a technical, content, authority, and measurement discipline — not a publishing checklist. Represent SEO/AEO priorities in planning, launch readiness, QBRs, and executive and strategic business reviews

• Write SEO-optimized blog content targeting non-branded search • Lead and support research and discovery projects • Craft content structured for AI answer visibility • Develop and optimize title tags, meta descriptions, and on-page copy • Support internal linking strategy • Refresh and re-optimize existing content • Conduct routine content audits • Write product descriptions, category-level editorial copy for comfrt.com • Write and optimize granular on-site copy elements • Develop SEO-optimized product listings for Amazon, TikTok Shop • Write compelling, keyword-informed copy for new product launches • Collaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performance • Adapt and localize copy for international markets • Partner with the paid team to write ad copy, landing page copy • Contribute to the Comfrt brand voice • Track and report on content performance using core SEO KPIs • Conduct routine content audits • Operate within an organized brief-to-publish workflow