• Design graphics and visual assets for our brands (web, social media, print, newsletters, packaging) • Conceptualize and produce content for our social media channels, websites, and online shops — from idea to final asset • Produce photo and video content (including basic motion and reel formats) • Develop creative campaigns and content ideas — both in the B2C area (VON JUNGFELD) and in the B2B environment (Customysocks, CustoMyMerch) • Create mockups and product visualizations for customized customer projects • Maintain and further develop our brand identities across all touchpoints • Use AI-powered creative tools in accordance with our internal guidelines

• Du erstellst eigenständig Grafiken und visuelle Assets für unser E-Mail-Marketing und verantwortest den dazugehörigen Redaktionsplan • Du planst, gestaltest und postest unseren Content auf Instagram und weiteren Social-Media-Kanälen, von der Idee bis zur Veröffentlichung • Du produzierst Bildmaterial überwiegend mit AI-Tools (Midjourney, Gemini, Artlist) und bringst es mit Photoshop und Illustrator auf Brand-Niveau • Du arbeitest KPI-orientiert: Du verstehst, wie deine Creatives performen, und optimierst auf Basis von Performance-Daten (CPM, CTR, ROAS) • Du organisierst deine Aufgaben strukturiert über Asana und stimmst dich eng mit dem Performance-Marketing-Team ab

• Lead the vision, voice, and creative expression of the H&R Block brand • Shape and evolve the brand’s creative identity • Partner with Brand Strategy and GTM teams to influence briefs and shape narratives • Champion creative excellence across every touchpoint • Build a high-performing creative culture rooted in curiosity and collaboration • Guide and manage external agency partners for exceptional creative output • Develop scalable creative and content systems for agile execution

• Manage all visual assets—from raw files to final edits—within our Google Drive (and eventually DAM system) • Manage incoming asset deliveries from external photographers, retouchers, and production vendors — ensuring files are received, reviewed, and filed accurately and on time • Maintain consistent labeling and version control for all assets • Act as the go-to person for internal asset requests—delivering assets to marketing, product, or other teams as needed • Collaborate with the product team on various creative needs—whether flat-lays or other product-related imagery—ensuring prompt organization • Build and maintain department and product-specific folders tailored to each team’s needs • Ensure that only the latest, approved, and on-brand assets are accessible, preventing the use of outdated materials • Lead the transition to a DAM system (when needed) and ensure asset hygiene long-term • Establish and enforce a consistent asset naming convention across all shoots, campaigns, and product lines • Own and maintain an asset request intake process (via Asana or equivalent) so internal teams can submit, track, and receive asset requests with clear turnaround expectations • Partner with the production and creative teams to track shoot schedules and anticipate asset intake volume ahead of deadlines • Audit the existing Google Drive regularly to identify and archive outdated, duplicate, or off-brand assets