• Du erstellst eigenständig Grafiken und visuelle Assets für unser E-Mail-Marketing und verantwortest den dazugehörigen Redaktionsplan • Du planst, gestaltest und postest unseren Content auf Instagram und weiteren Social-Media-Kanälen, von der Idee bis zur Veröffentlichung • Du produzierst Bildmaterial überwiegend mit AI-Tools (Midjourney, Gemini, Artlist) und bringst es mit Photoshop und Illustrator auf Brand-Niveau • Du arbeitest KPI-orientiert: Du verstehst, wie deine Creatives performen, und optimierst auf Basis von Performance-Daten (CPM, CTR, ROAS) • Du organisierst deine Aufgaben strukturiert über Asana und stimmst dich eng mit dem Performance-Marketing-Team ab

• Lead the vision, voice, and creative expression of the H&R Block brand • Shape and evolve the brand’s creative identity • Partner with Brand Strategy and GTM teams to influence briefs and shape narratives • Champion creative excellence across every touchpoint • Build a high-performing creative culture rooted in curiosity and collaboration • Guide and manage external agency partners for exceptional creative output • Develop scalable creative and content systems for agile execution

• Manage all visual assets—from raw files to final edits—within our Google Drive (and eventually DAM system) • Manage incoming asset deliveries from external photographers, retouchers, and production vendors — ensuring files are received, reviewed, and filed accurately and on time • Maintain consistent labeling and version control for all assets • Act as the go-to person for internal asset requests—delivering assets to marketing, product, or other teams as needed • Collaborate with the product team on various creative needs—whether flat-lays or other product-related imagery—ensuring prompt organization • Build and maintain department and product-specific folders tailored to each team’s needs • Ensure that only the latest, approved, and on-brand assets are accessible, preventing the use of outdated materials • Lead the transition to a DAM system (when needed) and ensure asset hygiene long-term • Establish and enforce a consistent asset naming convention across all shoots, campaigns, and product lines • Own and maintain an asset request intake process (via Asana or equivalent) so internal teams can submit, track, and receive asset requests with clear turnaround expectations • Partner with the production and creative teams to track shoot schedules and anticipate asset intake volume ahead of deadlines • Audit the existing Google Drive regularly to identify and archive outdated, duplicate, or off-brand assets

• Own and evolve Comfrt's fleece product aesthetic, design language, and category vision • Establish a clear point of view on fit, proportion, silhouette, fabric, color, wash, and construction details • Translate customer insights, sales performance, trend research, and market opportunities into commercially successful assortments • Drive seasonal and long-term fleece product strategy across all core and emerging categories • Ensure all products remain authentic to Comfrt's brand DNA while introducing meaningful innovation • Lead the end-to-end design process from concept through production approval • Oversee silhouette development, fit, trims, graphics, branding, wash treatments, and construction details • Partner closely with Product Development and Technical Design to ensure products meet quality, fit, margin, and timeline requirements • Drive continuous improvement of Comfrt's core fleece programs while introducing newness and innovation • Maintain a strong understanding of consumer needs, comfort expectations, and product performance • Lead trend research across fashion, streetwear, lifestyle, wellness, and comfort categories • Identify emerging product opportunities, white space, and future growth categories • Partner with Fabric Development to elevate fleece innovation, fabric hand feel, performance, sustainability, and comfort • Drive innovation in fleece construction, garment washes, finishes, and functional product features • Stay ahead of industry trends while maintaining a unique brand perspective • Collaborate with Merchandising, Product Development, and Planning to build assortments that support sales, margin, and inventory objectives • Utilize sales reports, market analysis, customer feedback, and business insights to influence product strategy • Understand category performance at the SKU and style level to identify opportunities and risks • Participate in assortment architecture, category planning, pricing strategy, and product roadmap development • Balance creativity with commercial decision-making to maximize business results • Lead, mentor, and develop a team of designers across fleece and related product categories • Establish clear priorities, creative direction, and accountability across the design organization • Build scalable design processes that support rapid growth while maintaining design excellence • Own the design calendar and ensure all milestones and deliverables are completed on time • Foster a culture of innovation, collaboration, speed, and continuous improvement • Partner closely with Product Development, Technical Design, Sourcing, Merchandising, Marketing, and Creative teams • Align product strategy with business objectives, launch calendars, and operational capabilities • Collaborate on product storytelling, campaign concepts, and seasonal launches • Support vendor partnerships by providing clear design direction and product vision • Ensure design intent is maintained throughout development and production.