• Prospecting new customers within the assigned district to grow business through cold calling and frequent follow up • Quotes and negotiates prices and credit terms • Creates customer order guides • Provides value-added benefits to customers • Samples products and performs product cuttings • Participates in all sales promotions and initiatives • Reviews sales reports/pricing lists to manage and coordinate work activity • Works closely with internal partners, food brokers, and food manufacturers

• Drive New Customer Acquisition: Proactively identify, engage, and secure new customers through targeted outreach, networking, and strategic prospecting. • Understand Customer Needs: Consult with prospective clients to assess calibration requirements and future service needs, positioning Tektronix as the preferred partner. • Develop and Present Solutions: Create tailored proposals based on equipment type, calibration requirements, and service delivery options (on-site or depot). • Negotiate and Close Deals: Deliver pricing, negotiate terms, and secure agreements that maximize value for both the customer and Tektronix, including driving price increases where applicable. • Promote Long-Term Partnerships: Present multi-year contract options and articulate benefits to establish long-term customer relationships. • Manage Sales Pipeline: Maintain accurate records of opportunities, activities, and progress in the CRM system to ensure visibility and accountability. • Respond to Inbound Leads: Qualify and convert leads generated through marketing and demand generation programs into new business opportunities. • Articulate Value Proposition: Clearly communicate Tektronix’s solutions, differentiators, and benefits to prospective customers to drive conversion. • Achieve Growth Targets: Consistently meet or exceed assigned KPIs, activity metrics, and revenue quotas on a monthly, quarterly, and annual basis. • Continuous Development: Participate in ongoing training to enhance product knowledge, sales skills, and overall effectiveness.

• Erstkontakt herstellen: Du gehst aktiv auf Industrieunternehmen zu und begeisterst Entscheider telefonisch von unseren digitalen Strategien. • Bedarf ermitteln: In qualifizierten Erstgesprächen analysierst du die aktuelle Situation der potenziellen Kunden. • Termine fixieren: Du weckst echtes Interesse und vereinbarst verbindliche Strategietermine für unsere Experten. • Organisation & Pflege: Du bereitest die Termine strukturiert vor und hältst unser System up to date.

• Identify, prospect, and close new business opportunities in a competitive market • Build and maintain a pipeline of high-value customers, leveraging your energy and persistence • Use CRM tools to streamline your efforts and maximize productivity • Negotiate with confidence and finesse to secure profitable accounts • Exceed sales targets and establish yourself as a top performer