• Develop a strong brand identity for Hlumasande Youth Centre. • Craft a compelling narrative about Hlumasande Youth Centre's mission, objectives, and offerings. • Highlight the benefits and impact of Hlumasande Youth Centre in the community. • Generate engaging content like blog posts, social media posts, newsletters, and videos that reflect the Hlumasande Youth Centre's ethos. • Determine the most effective channels for content distribution. • Develop and implement comprehensive social media strategies and content plans. • Schedule content across various platforms and ensure peer proofing of content. • Design captivating social media graphics. • Identify potential partners, including educational institutions, community organizations, and industry associations. • Build and nurture relationships to promote the Hlumasande Youth Centre and secure resources and collaborations. • Engage with the broader community, stakeholders, and partners. • Facilitate discussions, organize events, and gather feedback for continuous improvement. • Track marketing efforts, monitor engagement metrics, and refine strategies based on data insights. • Host and conduct social media reporting meetings. • Manage Hlumasande Youth Centre's public image, address media inquiries, and issue press releases.

• Develop and refine our product positioning, value propositions, and messaging frameworks. • Lead the planning, execution, and measurement of product launches and feature releases. • Equip the sales team with the knowledge and materials they need to win. • Serve as the expert on our target buyers, their pain points, and their journey. • Collaborate with the marketing team to create compelling content—such as blog posts, whitepapers, webinars, and website copy—that drives awareness, generates demand, and establishes The Cohort as a thought leader. • Engage with our customer base to build a community of advocates, develop case studies, and capture testimonials that bring our value proposition to life.

• Lead and manage our marketing function, including oversight of agency relationships and potential future team members. • Develop and execute comprehensive marketing strategies to elevate brand awareness and drive lead generation across target markets. • Own multi-channel campaign planning and management, including digital, content, email, social media, and events. • Partner with sales and product leadership to create compelling content and materials that support customer acquisition and retention efforts. • Establish KPIs, analyze campaign performance, and provide strategic insights to optimize ROI and marketing effectiveness. • Oversee the company's digital presence, including website strategy, SEO, and paid advertising initiatives. • Lead PR efforts, including press releases, media outreach, and industry partnerships. • Manage marketing budgets and allocate resources effectively to maximize impact. • Stay ahead of industry trends and competitor activity to identify opportunities for differentiation and market positioning. • Report on marketing performance and business impact to executive leadership.

• Develops and executes integrated marketing strategies to grow Avalara’s partner ecosystem. • Drives lead generation, partner engagement, and revenue through targeted campaigns, partnerships, and community initiatives. • Designs and executes integrated, multi-channel campaigns to accelerate acquisition and expansion within the accountant community. • Partners with Sales Development leadership to develop targeted outreach plays. • Cross-functional collaboration across content, creative, and digital teams to ensure consistent messaging. • Plans, manages, and executes Avalara webinars for the accountant community on Avalara and third-party platforms. • Recruits new partners and onboard existing ones through engagement and enablement programs. • Strengthens Avalara’s presence across organic social platforms. • Aligns with Events and Field Marketing on regional activations including live/virtual conferences. • Communicates campaign updates and results to internal stakeholders.