• Solicit equipment and inside service, along with parts and service, business from existing and potential customers. • Perform account management activities and serve as the primary liaison between the company and our customers. • Communicating customer and company needs. • Providing complete/accurate order input information. • Keeping customers and the company apprised of changes on open items. • Participate in pre-installation/start up meetings/communications. • Broadening the relationship between the customer and our company. • Practicing balanced customer advocacy. • Assist the VP of Sales and Marketing with developing relationships with decision makers higher within larger corporations. • Build strong, productive customer relationships which drive repeat business and position the company for right of refusal. • Build and maintain an active opportunity pipeline through proactive territory management. • Working with our Technical Service Group (TSG), recommend/provide optimal solutions for our customer’s applications/needs. • Bring high probability opportunities for review with the VP of Sales and Marketing. • Negotiate the best possible pricing and terms of sale for the company. • Understand market trends and focus sales efforts toward the highest growth markets. • Assist the VP of Sales and Marketing in developing annual (or rolling 12 month) sales and marketing plans. • Make recommendations on how the company can best position itself with customers and markets. • Participate in select trade shows, conferences, and association meetings.

• Set and own overall retail sales strategy and results • Own ZBiotics’ entire physical retail and on- and off-premise sales strategy and performance • Lead national and key account strategy • Negotiate with careful commercial and contract discipline • Build and lead the sales organization • Own distributor strategy end-to-end • Drive analytical rigor and decision quality • Lead cross-functionally and help build the company

• Source/Recruit, onboard, and manage relationships with established, mainstream ISOs • Develop and execute an ISO strategy centered on low-risk CNP verticals (e.g., SaaS, digital services, utilities, e-tail, business to business, insurance, professional and financial services) • Design and maintain ISO programs including pricing, residual structures, SLAs, and onboarding standards • Partner with Risk to define underwriting standards, risk appetite, monitoring, and remediation processes • Work closely with Operations to ensure efficient onboarding, merchant support, and lifecycle management • Execute strategic budget planning and management aligned with financial targets • Collaborate with Finance to validate unit economics, margins, forecasting, and partner compensation models • Ensure ISO partners adhere to internal policies, card network rules, and regulatory requirements • Monitor volume, approval rates, fraud and chargebacks, attrition, and overall portfolio profitability • Assume overall responsibility for building and scaling a team in alignment with business growth

• Self-generate prospects and develop new business opportunities within the assigned territory • Identify and close new short-term rental clients through strategic prospecting and relationship development • Build and maintain strong client relationships through in-person meetings, phone calls, Zoom meetings, and ongoing communication • Conduct in-person client and prospect visits to better understand business needs and present customized solutions • Gather market and customer intelligence to support pricing discussions, negotiations, and service offerings • Partner with internal teams to support client needs and identify opportunities for ancillary products and services • Maintain accurate pipeline activity, opportunities, account information, and forecasting within Salesforce • Deliver professional in-person and virtual presentations to prospective and existing clients • Manage territory planning and sales activity to meet or exceed performance expectations • Continuously evaluate personal performance and seek opportunities for professional growth and development • Home office based with periodic travel required within the assigned territory