• Help TROOP establish clear Product-market fit with our customers • Drive product adoption and usage through onboarding, key customer interactions, and reviewing how the TROOP product is used by our customers • Capture key feedback from clients to help close the gap between our product and customer usage • Review customer product sessions to understand hangups and potential opportunities • Establish framework to measure the success of our clients - time to value, engagement, and advocacy • Standardize processes for onboarding, customer interactions, and growth • Build and monitor account health scoring for TROOP clients • Own customer and revenue retention including expansion targets • Develop strategies to drive increased engagement and opportunities for customer growth and expansion • Build customer engagement strategies and playbooks • Establish KPI dashboards

• Create high-impact, creative LinkedIn posts (beyond simple reshares; each post should be original and engaging) • Assist the core team across a variety of operational tasks, directly interfacing with our frontier data projects • Produce 1-2 pieces of user-generated content (UGC) on social media per month • Secure at least 5 strategic on-campus partnerships by semester’s end • Pitch and own a new, bold growth initiative (the highlight of your role)—this could be an event, long-form video, large partnership, research project, or new type of community engagement, supported by a generous budget and full backing from AfterQuery

• Develop a playbook to bring low growth services businesses to hypergrowth • Engineer a high-velocity experimentation program across messaging, channels, targeting, pricing, and sales process; turn wins into repeatable playbooks • Deploy AI and automation to eliminate manual GTM work (lead enrichment, segmentation, personalization, sequencing, routing) and improve speed-to-lead • Build the data foundation: standardized lifecycle stages, CRM hygiene, dashboards, and weekly operating cadence that leadership can trust • Standardize GTM infrastructure and playbooks across acquired firms; accelerate post-acquisition funnel integration and performance lift

• Own Foundation Health’s LinkedIn strategy; grow followers, engagement, and thought leadership presence. • Manage updates and content on the Foundation Health website to reflect the latest messaging, product offerings, and press releases. • Create high-impact content including one-pagers, pitch decks, case studies, blog posts, and newsletters. • Build a library of customer-facing and sales enablement materials to support the commercial team. • Partner with sales on conference strategy, including booth design, collateral, lead capture, and follow-up campaigns. • Collaborate with external PR partners and internal stakeholders on press releases, award submissions, and media opportunities. • Partner with sales to design and execute targeted sales campaigns and outreach programs to fuel pipeline. • Support messaging and creative for outbound and account-based marketing efforts. • Track and report on marketing performance across channels (social, website, campaigns, events). • Provide insights to optimize spend and improve ROI. • Showcase customer success stories through testimonials and case studies. • Partner with recruiting to support employer branding efforts on LinkedIn and beyond.