• Drive outbound prospecting & lead generation across email, LinkedIn, IRL events and other means to generate new sales pipeline • Manage outreach tooling and automation to continually optimize sequences and lead list quality • Execute event-based prospecting, from pre-event outreach to post-event follow-up • Own CRM hygiene and data integrity, including lead tracking, status, and reporting • Refine our ICP, messaging, and sales assets (e.g., guides, objection handling) based on customer discovery and learnings from our sales motions • Collaborate cross-functionally to share prospect insights and support product and marketing feedback loops • Work with sales and company leadership as you identify and route strategic leads • Analyze channel performance and run rapid experiments & A/B to optimize ROI on different outreach methods and parameters (messaging, wording, timing, etc.)

• Drive top-of-the-funnel lead generation for account executives and sales managers • Update and manage all sales activities, opportunities, and account information in CRM • Consistently achieve monthly quota of qualified opportunities • Outbound calls 6-7 hours daily

• Identifying and qualifying new opportunities • Managing outbound calls to potential clients • Tracking progress and managing prospects using CRM tools • Driving the sales process from initial contact to closing

• Build and maintain prospect lists using tools such as Apollo, ZoomInfo and LinkedIn Sales Navigator • Identify ICPs (Ideal Customer Profiles) and map strategic contacts within target accounts • Research buying intent signals, such as funding rounds, team growth and technology changes • Create and execute outbound cadences via email, LinkedIn and HubSpot • Run A/B tests on messaging, subject lines and CTAs to optimize conversions • Qualify leads and hand off opportunities to the sales team with detailed context • Keep HubSpot organized and up to date • Monitor funnel metrics, including: open rate, response rate, meetings booked, conversion to opportunities • Report campaign performance and contribution to pipeline • Monitor competitors and market trends • Identify new segments, verticals and personas with potential • Bring insights from prospect conversations to improve positioning and messaging • Work closely with sales leadership to define the ICP and plan territories • Support marketing with feedback for content, case studies and nurture materials • Share learnings to evolve messaging and commercial strategies