• Manage Meta and Google Ads accounts: strategy, video briefings, static generation, reporting, scaling • Set up and run email marketing (Klaviyo, Hello Email or similar) • Coordinate and implement shop and landing page optimizations • Automate recurring client tasks using AI • Maintain clean project management per client, keeping oversight so nothing falls through the cracks • Actively grow existing clients: identify next steps, propose and sell (cross- and upsell) • Translate our consulting knowledge into AI workflows, SOPs, and video tutorials

• Du baust für uns Shopify-Shops im Frontend, sauber nach unserem Wireframe und Theme-Baukasten • Im Standard arbeiten: auf Basis eines fixen Wireframes und Theme-Baukastens bauen, ohne jedes Projekt neu zu erfinden • Saubere Platzhalter-Logik: nichts hart kodieren, alles über editierbare Shopify-Felder anlegen und bis zur Freigabe mit Platzhaltern arbeiten • Versand- und Checkout-Logik: 6er-Regel, versandkostenfrei-Schwellen und Zahlart auf Rechnung korrekt einrichten • Übergabe vorbereiten: offene Punkte und Platzhalter-Listen sauber für PM, Content und IT dokumentieren

• Manage and optimize Shopify storefronts across multiple markets • Launch and maintain localized product pages, navigation, and promotions tailored to specific regional audiences • Collaborate with marketing and creative teams to roll out localized campaigns directly within Shopify • Coordinate translations, product descriptions, visual assets, and store-specific settings • Oversee day-to-day Shopify operations including inventory visibility, collection tagging, and third-party app integrations • Conduct A/B tests and gather insights to improve site performance and user flow • Create and maintain a centralized store update calendar • Recruit, manage, and support freelancers or in-house contributors involved in localization • Analyze Shopify analytics, Google Analytics, and customer behavior data

• Develop and execute integrated PR strategies tailored for e-commerce and digital-first brands. • Align PR initiatives with growth marketing, product launches, and online sales strategies. • Build brand authority in the e-commerce, retail tech, and digital consumer space through media exposure and thought leadership. • Lead the development of annual PR roadmaps, campaign plans, and budgets. • Build and maintain strong relationships with journalists, editors, bloggers, and industry publications • Proactively pitch media outlets to secure press coverage, founder features, product spotlights, and industry commentary. • Develop compelling press materials including press releases, media kits, thought leadership articles, and brand stories. • Identify and manage relationships with relevant influencers, creators, and key opinion leaders (KOLs) aligned with the brand. • Monitor media coverage, digital conversations, and online sentiment to protect and strengthen brand reputation. • Partner with marketing and content teams to develop PR-driven digital storytelling campaigns. • Track PR performance using media analytics, sentiment analysis, reach, and engagement metrics. • Identify and manage strategic partnerships, media collaborations, and industry sponsorship opportunities.