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Senior Director of Sales, Grocery Channel
Location
Massachusetts
Posted
18 days ago
Salary
$166.4K - $240.9K / year
Seniority
Senior
Job Description
Senior Director of Sales, Grocery Channel
Ocean Spray Cranberries
• Develop and execute a 3–5 year strategic plan for the Grocery channel aligned with enterprise growth priorities. • Define customer segmentation and prioritization strategy (e.g., national vs. regional grocery chains, emerging retailers). • Lead joint business planning (JBP) with top retail partners, establishing shared growth objectives, category vision, and innovation pipelines. • Anticipate shifts in shopper behavior, retailer strategies (private label, omnichannel), and competitive dynamics to proactively adapt plans. • Deliver annual and long-range revenue, volume, and profit targets across key product categories. • Identify and unlock growth opportunities through assortment optimization, distribution expansion, pricing and promotion strategy, innovation launches and commercialization. • Drive execution excellence in-store and online, ensuring strong shelf presence and digital visibility. • Own and optimize trade spend investments, ensuring strong ROI and alignment with strategic priorities. • Manage full channel P&L responsibility, including forecast accuracy, margin delivery, and cost control. • Partner with RGM teams to improve promotional effectiveness, enhance pricing architecture, and drive profitable growth. • Lead, coach, and develop a high-performing team of 4 direct and 11 indirect reports. • Build strong leadership bench strength and succession plans. • Establish a performance-driven culture with clear accountability, metrics, and continuous feedback. • Inspire cross-functional collaboration across sales, marketing, supply chain, and finance. • Serve as executive sponsor for key national and regional grocery accounts by building multi-level relationships across organizations including executive levels, category, merchandising, and replenishment. • Lead and align broker organization(s) to execute against company strategy and customer priorities. • Own demand forecasting and sales planning aligned with S&OP processes. • Leverage data and insights to identify category growth drivers, improve decision-making, and track performance vs. objectives. • Partner with Sales Strategy, Marketing, and Category teams to bring consumer-relevant innovation to market. • Drive speed-to-market and successful commercialization across grocery customers.
Job Requirements
- 10+ years of progressive leadership experience in Consumer Packaged Goods (CPG) sales.
- Deep expertise in grocery channel management, including national and regional retailers.
- Proven track record managing large-scale P&L and trade investments.
- Strong experience leading high-performing sales teams and developing talent.
- Experience with broker-led selling models and complex account structures
- Demonstrated ability to influence internally and externally at senior executive levels.
Benefits
- Complete insurance package on Day-1 that includes a plethora of health and wellness programs
- Health, Dental and Vision insurance
- Health savings account
- Flexible spending account
- Life and accident insurance
- Employee assistance program
- Telehealth services
- 1:1 health coaching
- Supportive benefits for all the stages of your life
- 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
- Short-Term Incentive/Performance bonuses
- Flexible scheduling options
- Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
- Holiday pay for 12 holidays
- Career development and growth opportunities
- Tuition/Education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Parental leave
- Bright Horizons Family Solutions – Back-up care, tutoring, etc.
- Adoption assistance
- Bereavement leave
- Up to $300 fitness reimbursement
- Up to $300 massage reimbursement
- Employee appreciation events
- Employee discounts
- Charitable giving
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