• Responsible for acquiring and managing new clients • Actively present the portfolio and persuade sales managers • Maintain and expand the network • Professionalize the company's social media presence • Acquire new clients through various channels and by attending events

• Sourcing, developing and closing deals with local governments in select US states • Identifying and closing small deals and pilots whilst managing longer, higher value and complex sales cycles • Managing your leads and pipeline by the numbers, with focus and efficiency • Forecasting monthly and quarterly new business • Delivering an excellent client journey and customer buying experience; • Putting together demos, pitches and RFP/RFIs; • Representing Viva in marketing activity, including seminars and trade shows; • Document and share market feedback and observations to inform strategy development and product roadmap

• Develop and execute account management strategies to grow and retain advertiser partnerships, with a focus on driving managed service, programmatic guaranteed and non-guaranteed PMP revenue. • Collaborate closely with internal teams, including Sales, Operations, and Tech to ensure successful campaign execution and delivery. • Identify opportunities to upsell and cross-sell additional creative formats and creative tech to existing clients. • Provide proactive support and guidance to advertisers on campaign setup, targeting strategies, and optimization techniques. • Analyze campaign performance data and provide actionable insights and recommendations to achieve campaign objectives. • Serve as the primary point of contact for advertiser inquiries, escalations, and technical issues, resolving them in a timely and effective manner. • Track and report on key account metrics, including spend, KPIs, campaign delivery, and client satisfaction. • Stay informed about industry trends, market dynamics, and competitive landscape to inform account strategies and initiatives. • Represent the company at industry events, conferences, and client meetings to strengthen relationships and drive partnerships growth. • Collaborate with Product and Engineering teams to identify and prioritize product enhancements and features based on client feedback and market demands.

• Co-pilot client calls by preparing meeting decks and performance reports. • Support day-to-day client communication by monitoring communication channels and drafting clear updates, responses, and recaps. • Routinely monitor performance dashboards across digital channels (paid media, creative, CRO, SEO) to track key metrics, organize data, and help highlight performance trends. • Act as the organizational engine for the account team by documenting, assigning, and tracking client requests and meeting action items inside our project management tools. • Maintain high organizational standards by executing repeatable workflows rather than one-off tasks. • Gradually take on direct client communication, lead portions of strategic discussions, and prepare to fully step into independent account ownership.