Growth Marketing Agency focused on ecommerce, advertising, PR and creative solutions.
Branding Manager
Location
Hong Kong
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Branding Manager
STERRY
• Develop and execute a comprehensive brand strategy tailored for the Hong Kong market that aligns with the company's global objectives. • Ensure absolute consistency of the brand identity, voice, visual aesthetic, and messaging across all touchpoints (digital, in-store, PR, partnerships). • Conduct continuous market research on fashion trends, competitive landscape, and consumer insights in Hong Kong to identify new opportunities and challenges. • Manage the annual branding budget, optimizing spend for maximum impact and ROI. • Lead the planning and execution of all local marketing campaigns, seasonal launches, and collaborations, working closely with the global marketing and product teams. • Oversee the development of compelling marketing collateral, including store display materials, digital assets, and localized content. • Manage agency relationships (PR, creative, media buying) to ensure high-quality, on-strategy execution of brand initiatives. • Define and drive the brand's social media and digital content strategy for relevant local platforms (e.g., Instagram, WeChat, Little Red Book - depending on target market). • Work with the e-commerce team to ensure the online experience reflects premium brand standards and drives conversion. • Act as the brand guardian, training and guiding local sales, retail, and operations teams on brand guidelines and positioning. • Prepare and present regular performance reports on brand health, campaign effectiveness, and key metrics to senior management.
Job Requirements
- 5+ years of progressive experience in brand management, with a minimum of 3 years specifically within the fashion sector.
- Must be legally eligible to work in and based in Hong Kong, with a solid understanding of the local consumer base and media landscape.
- Proven track record in developing and executing successful, integrated 360-degree brand campaigns.
- Exceptional written and verbal communication skills in English and Cantonese.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proficiency in data analysis and translating market/consumer insights into actionable strategies.
- Highly creative, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.
Benefits
- Competitive compensation package
- Full remote flexibility
- Opportunity to work with international brands and markets
- Collaborative and innovative marketing environment
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