• Analyze the performance of our email marketing activities across relevant KPIs and derive data-driven recommendations to increase engagement, conversion and customer value • Create, develop and regularly report on newsletter, campaign and CRM metrics using analytics tools such as Google Analytics and CRM systems • Plan, design, produce and manage newsletters as well as targeted email campaigns across the customer lifecycle • Independently design, run and evaluate tests and optimization measures (e.g., subject lines, send times, audience segments and content) • Plan, implement and analyze brand campaigns, partnerships and lead-generation initiatives within the newsletter environment • Identify opportunities to further develop our CRM and newsletter strategy based on user, customer and campaign data • Forward-looking content and campaign planning in close coordination with internal stakeholders and international teams • Align and coordinate with various departments to develop relevant, performance-oriented communications • Monitor market trends, technologies and best practices in CRM, email and data-driven marketing

• Refresh the content and design of our Abandon series to improve engagement and conversion • Refresh the content and design of our customer onboarding series to better guide patients through the pre-booking experience • Design and build new email(s) to drive peer-to-peer referrals • Build and launch an SMS journey to encourage form completion and appointment booking

• Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows • The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends • A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar • List growth and segmentation strategy, including RFM-based segments and predictive analytics • A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings • Deliverability: list hygiene, sender reputation, inbox placement, and warming • Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language

Role Description Gypsy Collective is looking for a Senior Email Marketing Specialist to join our marketing team and take ownership of our email marketing strategy, infrastructure, and team performance. We are looking for a proactive and data-driven leader who can drive email channel growth, ensure excellent deliverability, build scalable processes, and lead a team of email marketing specialists toward achieving ambitious business goals. - Owning and executing the email marketing and lifecycle communication strategy; - Leading and developing the Email Marketing team, while planning and distributing priorities across the function; - Managing audience segmentation, automation workflows, triggers, and A/B testing initiatives; - Owning email deliverability, sender reputation, domain management, and email infrastructure setup (domains, DNS, sending environments); - Working with HTML email templates and ensuring responsive email experiences; - Monitoring campaign performance and key KPIs, turning insights into actionable improvements; - Collaborating closely with CRM, Design, Content, Product, Analytics, and Technical teams to improve customer communication and business outcomes; - Exploring new tools, opportunities, and best practices to continuously improve email marketing performance. Qualifications - 3+ years of experience in Email Marketing, including at least 1 year in a leadership or senior role; - Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar); - Strong understanding of email deliverability, sender reputation management, and email infrastructure; - Experience managing domains, domain warming processes, DNS settings (SPF, DKIM, DMARC), and email authentication protocols; - Experience setting up and maintaining email-sending infrastructure and monitoring its performance; - Strong understanding of email marketing KPIs and performance optimization techniques; - Experience with segmentation, automation, lifecycle marketing, and customer journey mapping; - Advanced knowledge of A/B testing methodologies and data-driven decision-making; - Working knowledge of HTML/CSS for email development and troubleshooting; - Strong leadership, communication, and stakeholder management skills; - Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously; Benefits - Flexible payment options: choose the method that works best for you. - Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care. - Learn & grow: We cover courses and certifications - and offer real opportunities to grow your career with us. - Benefit Сafeteria: Choose what suits you - sports, language courses, therapy sessions, and more. - Stay connected: From team-building events to industry conferences - we bring people together online, offline, and on stage. - Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow. - Your schedule, your rules: Start your day at 9, 10, or even 11 - we care about results, not clock-ins.