• Refresh the content and design of our Abandon series to improve engagement and conversion • Refresh the content and design of our customer onboarding series to better guide patients through the pre-booking experience • Design and build new email(s) to drive peer-to-peer referrals • Build and launch an SMS journey to encourage form completion and appointment booking

• Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows • The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends • A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar • List growth and segmentation strategy, including RFM-based segments and predictive analytics • A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings • Deliverability: list hygiene, sender reputation, inbox placement, and warming • Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language

Role Description Gypsy Collective is looking for a Senior Email Marketing Specialist to join our marketing team and take ownership of our email marketing strategy, infrastructure, and team performance. We are looking for a proactive and data-driven leader who can drive email channel growth, ensure excellent deliverability, build scalable processes, and lead a team of email marketing specialists toward achieving ambitious business goals. - Owning and executing the email marketing and lifecycle communication strategy; - Leading and developing the Email Marketing team, while planning and distributing priorities across the function; - Managing audience segmentation, automation workflows, triggers, and A/B testing initiatives; - Owning email deliverability, sender reputation, domain management, and email infrastructure setup (domains, DNS, sending environments); - Working with HTML email templates and ensuring responsive email experiences; - Monitoring campaign performance and key KPIs, turning insights into actionable improvements; - Collaborating closely with CRM, Design, Content, Product, Analytics, and Technical teams to improve customer communication and business outcomes; - Exploring new tools, opportunities, and best practices to continuously improve email marketing performance. Qualifications - 3+ years of experience in Email Marketing, including at least 1 year in a leadership or senior role; - Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar); - Strong understanding of email deliverability, sender reputation management, and email infrastructure; - Experience managing domains, domain warming processes, DNS settings (SPF, DKIM, DMARC), and email authentication protocols; - Experience setting up and maintaining email-sending infrastructure and monitoring its performance; - Strong understanding of email marketing KPIs and performance optimization techniques; - Experience with segmentation, automation, lifecycle marketing, and customer journey mapping; - Advanced knowledge of A/B testing methodologies and data-driven decision-making; - Working knowledge of HTML/CSS for email development and troubleshooting; - Strong leadership, communication, and stakeholder management skills; - Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously; Benefits - Flexible payment options: choose the method that works best for you. - Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care. - Learn & grow: We cover courses and certifications - and offer real opportunities to grow your career with us. - Benefit Сafeteria: Choose what suits you - sports, language courses, therapy sessions, and more. - Stay connected: From team-building events to industry conferences - we bring people together online, offline, and on stage. - Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow. - Your schedule, your rules: Start your day at 9, 10, or even 11 - we care about results, not clock-ins.

Role Description Alvin Ailey Dance Foundation, Inc. (AILEY) seeks a part-time Email Marketing Assistant to support the organization’s email marketing efforts including: - Designing emails - Assisting with segmentation and targeting strategy - Providing robust reports and analyses This position will report directly to the Associate Director of Digital Marketing and work with other key members of the Marketing, Development, School, and Extension departments. Essential Responsibilities - Design and schedule promotional, fundraising, and content-based email campaigns that support the organization’s overall objectives and goals. - Assist in managing subscriber database, as well as provide support with targeting and segmentation and generating leads. Must understand Boolean logic. - Create templates that are on-brand and deliverable to be used cross-departmentally. - Support the analysis of email campaign performance and subscriber growth, including ad hoc reports and implementing retention strategies as needed. - Troubleshoot deliverability and technical issues. - Monitor industry trends and best practices to identify opportunities for innovation and optimization, as well as new tools and platforms. - Aid in the creation of new automations, personalizations, and A/B testing opportunities. - Be knowledgeable of email marketing regulations and best practices, including CAN-SPAM and GDPR compliance. Qualifications - Bachelor’s degree in marketing or communications, or a related field and/or a minimum of three years working in email marketing and general office experience (can include internship experience). - Proficient in email automation platforms like Pardot/Audience Engagement, Mailchimp, and Constant Contact, or another comparable platform. - Basic knowledge of HTML/CSS, cross-browser and cross-platform compatibility. - Some working knowledge of Salesforce, or another CRM platform. - Some knowledge of lead generation and SMS tools. - Ability to troubleshoot email deliverability issues in a fast-paced environment. - Experience using Microsoft Office products. - Strong attention to detail and analytical mind. - Ability to manage multiple projects and deadlines simultaneously. - Excellent communication and interpersonal skills. - Interest in digital marketing for an arts organization. - Familiarity with, and a passion for, arts, dance, and/or working for a non-profit organization. Schedule - This position is a part-time role with flexible hours, max 20 per week, ideally between 10am-6pm ET. - This position will be fully remote, with the option of a hybrid work schedule onsite in the New York City office. Compensation & Benefits - $25 per hour - The advertised pay rate is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors. To Apply Click on the apply link below and upload a file for each application requirement (accepted formats include .doc, .docx, or .pdf). Please include your name in the file names of each document. Only applicants who submit the following will be considered: - Resume - Cover letter detailing your interest in this position - Contact information for two references Applications will not be considered without these items. No phone calls, please.