Role Description Appfire is seeking a collaborative and execution-focused Field Marketing Leader, Americas to support regional pipeline growth and customer engagement through targeted marketing programs, events, and partner initiatives across North America and LATAM. Reporting to the Manager, Global Field Marketing, this role will work closely with Sales, Partner Marketing, Demand Generation, Product Marketing, and partners to execute regional campaigns and field programs that align with business priorities and go-to-market objectives. The ideal candidate brings experience managing field events, driving regional campaign execution, and supporting sales through integrated marketing initiatives in a fast-paced B2B SaaS environment. This role is well-suited for a marketer who thrives in cross-functional environments, enjoys balancing strategy with hands-on execution, and is passionate about creating impactful customer and partner experiences. What you will do: - Americas Field Marketing Strategy: - Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives. - Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement. - Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs. - Develop and execute marketing plans that support Appfire and partner joint business plans. - Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams to drive quarterly and annual planning, partner marketing initiatives, and co-marketing activities across the Americas region. - Regional Campaigns & Events Management: - Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Webinars and virtual events, Alliance and partner enablement events). - Support event execution from strategy and planning through post-event analysis and reporting. - Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation. - Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI. - Channel & Partner Marketing: - Drive inclusion in Appfire's demand generation campaigns. - Facilitate the development of reference stories with clients and partners. - Provide marketing interlock with the regional Channel VP and Channel Managers. - Support local ACE events and partner webinars. - Collaborate with Channel, Alliances, and Ecosystem teams to support partner marketing planning, initiatives and co-marketing activities within the Americas region. - Help execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs with strategic partners. - Serve as a liaison between regional sales teams, marketing, and partner stakeholders to ensure alignment on quarterly marketing priorities and execution plans. - Support efforts to strengthen Appfire’s presence within key partner ecosystems and regional communities. - Campaign Execution & Reporting: - Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives. - Ensure timely lead follow-up, campaign tracking, and reporting processes. - Analyze campaign and event performance to identify optimization opportunities and actionable insights. - Manage regional marketing budgets and forecast spend effectively. - Teamwork & Leadership: - Act as a trusted marketing advisor to Americas sales leadership and regional stakeholders. - Collaborate closely with the global field marketing team to share best practices, campaign insights, and scalable processes. - Contribute to a culture of accountability, innovation, collaboration, and operational excellence. Qualifications - 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations. - Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact. - Strong collaboration skills working closely with sales, channel and partner organizations. - Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives. - Demonstrated ability to drive pipeline and revenue impact through field marketing programs. - Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. - Analytical mindset with experience measuring campaign performance and event ROI. - Excellent communication, stakeholder management, and cross-functional collaboration skills. - Experience with marketing automation and CRM platforms including Salesforce. Nice to have: - Experience within the Atlassian, SaaS, or enterprise software ecosystem. - Familiarity with channel marketing and partner ecosystem models. - Experience supporting multi-country or regional marketing programs across the Americas. - Ability to thrive in a fast-paced, highly collaborative environment. Benefits - Join global, product (SaaS) organization with employees across 28 countries. - Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth. - Generous PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities. - Comprehensive coverage through Empire Health. - Annual Sport Allowance. - The role is fully remote for candidates based in the US or Canada. Equal Employer Opportunity (EEO) Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.

• Lead marketing for game titles • Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations • Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics • Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics • Drive holistic franchise management, marketing revenue opportunities outside of game launches • Manage annual title marketing budgets • Partner with studio leadership to deliver on overall business goals for each game

• You own Dispatch's field marketing program end to end. • You run industry conferences, executive dinners, roadshows, and custom events end to end: logistics, vendors, timelines, budgets, and on-site delivery. • You keep dozens of moving pieces on track across overlapping programs. • You work hand in hand with Sales to design programs that reach C-suite enterprise buyers and convert presence into pipeline. • You measure every program against pipeline and spend, then report results and learnings back to marketing leadership. • You sequence the field calendar with demand gen, brand, and the VP so priorities, budget, and timing line up.

• Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey. • Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms. • Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys. • Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams. • Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance. • Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements. • Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.