Branch logo
Branch

We provide cross-platform linking and attribution solutions to the world's leading digital brands.

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 501-1,000Since 2014H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

$105K - $115K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Lifecycle Marketing Manager

Branch

• Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey. • Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms. • Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys. • Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams. • Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance. • Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements. • Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.

Job Requirements

  • 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment.
  • Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration.
  • Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.
  • Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders.
  • Experience in financial services or fintech preferred.
  • Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth.
  • Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance.

Benefits

  • Market-leading medical, dental, and vision insurance
  • Stock options
  • Free Premium-Tier Origin Financial Wellness subscription
  • Monthly home-office stipend
  • 401k (TransAmerica)
  • 12-weeks paid parental leave for birthing and non-birthing parents
  • Flexible time off + sick and safe time
  • 11 paid company holidays
  • Branch@Branch Same Day Pay Option

Related Categories

Related Job Pages

More Marketing Jobs

GoFasti logo

Retoucher

GoFasti

✓LatAm's Top Talent ✓Hire Faster ✓Stay Compliant ✓English Proficient ✓US Timezone

Marketing2 days ago
Part TimeRemoteTeam 51-200H1B No Sponsor

Role Description We need an English-fluent PART-TIME Retoucher, based in Latin America, available to work remotely. We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills. - Execute high-end retouching for advertising, editorial, and commercial campaigns - Perform advanced color correction, compositing, image clean-up, and finishing - Retouch beauty, fashion, lifestyle, and product imagery with a strong attention to detail - Integrate CGI elements seamlessly with photography when required - Follow creative direction while maintaining consistency with established visual standards - Collaborate with photographers, art directors, producers, and CGI artists - Manage multiple projects simultaneously and meet tight deadlines - Prepare and deliver production-ready files according to specifications - Maintain organized file structures and adhere to workflow best practices Qualifications - 5+ years of professional retouching experience in a commercial studio or agency environment - Expert proficiency in Adobe Photoshop - Strong understanding of color theory, lighting, and photographic techniques - Advanced compositing and masking skills - Experience with beauty/skin retouching at a high-end level - Familiarity with CGI workflows and integration is a plus - Excellent attention to detail and ability to maintain consistency across assets - Strong organizational and time management skills - Ability to take direction and provide creative problem-solving when needed Requirements - Experience working with large-scale campaigns and high-volume production is a plus - Knowledge of Capture One or similar raw processing software - Understanding of print and digital production requirements - Basic knowledge of 3D/CGI tools (e.g., Cinema 4D, Blender) Benefits - The Salary range offered for this part-time (20H/W) position varies from (USD) $1,300 - $1,800 per month, depending on seniority and skillset. - This position is for an independent contractor, through a payroll platform. - The talent will work REMOTELY allocated at our client. Company Description GoFasti bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.

Latin America (LATAM)
$1.3K - $1.8K / month
HireBoost logo

Production Marketing Manager

HireBoost

Helping startups & digital companies recruit top talent in Latin America and beyond.

Marketing2 days ago
Full TimeRemoteTeam 1-10Since 2021H1B No Sponsor

• Define and refine product positioning and messaging strategies • Lead product launch strategies for new features and expansion initiatives • Develop messaging frameworks and thought leadership initiatives • Create sales enablement assets such as pitch decks, playbooks, and training materials • Build customer proof strategies including case studies, ROI narratives, and customer references • Conduct competitive and market intelligence research across PRM, affiliate, and ecosystem platforms • Partner cross-functionally with Product, Marketing, Sales, and Customer Success teams • Define and track Product Marketing performance metrics including adoption, launch impact, win rates, and expansion metrics

United States
$4.1K - $7K / month
HireBoost logo

Production Marketing Manager

HireBoost

Helping startups & digital companies recruit top talent in Latin America and beyond.

Marketing2 days ago
Full TimeRemoteTeam 1-10Since 2021H1B No Sponsor

• Define and refine product positioning and messaging strategies • Lead product launch strategies for new features and expansion initiatives • Develop messaging frameworks and thought leadership initiatives • Create sales enablement assets such as pitch decks, playbooks, and training materials • Build customer proof strategies including case studies, ROI narratives, and customer references • Conduct competitive and market intelligence research across PRM, affiliate, and ecosystem platforms • Partner cross-functionally with Product, Marketing, Sales, and Customer Success teams • Define and track Product Marketing performance metrics including adoption, launch impact, win rates, and expansion metrics

Canada
$6.2K - $8.9K / month
Staff Domain logo

Marketing Assistant – Lighting & Fitouts

Staff Domain

Discover a different outsourcing experience

Marketing2 days ago
Full TimeRemoteTeam 201-500Since 2018H1B No Sponsor

• Creating social media content (graphics, captions and assets) • Supporting copywriting across blogs, EDMs, product launches and campaigns • Producing marketing assets using Canva and Adobe Creative Suite • Scheduling and publishing content across key channels • Supporting EDM setup and website updates • Assisting with campaign delivery and product launches • Contributing ideas to improve content and marketing execution

Philippines