Founded in 2012, Ripple, legally known as Ripple Labs, is an internet company working to provide its global customer base with “one frictionless experience”
Senior Content Marketing Specialist
Location
Florida
Posted
1 day ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
Senior Content Marketing Specialist
Ripple Labs
Title: Senior Content Marketing Specialist Location: Miami, FL, United States Job Description: At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: Our enterprise fintech solutions team is growing, and we’re looking for a Senior Specialist, Content Marketing who can write with authority for sophisticated financial services audiences. This is a hands-on writing role. The portfolio spans campaign content, long-form thought leadership, SEO-optimized solution pages, customer case studies and product launch collateral. You will take strategic briefs from the product marketing team and produce polished, persuasive content that resonates equally with a CFO evaluating enterprise software and a finance professional assessing technical capabilities. Every piece needs to be defensible, accurate and useful. WHAT YOU’LL DO: - Write multiple pieces of content per week across formats: multi-touch email campaigns, landing pages, long-form thought leadership, ebooks, solution guides, case studies and product launch materials. - Develop SEO-optimized content including keyword-targeted solution pages, blog posts aligned to search intent, and on-page metadata. - Translate complex product and technical documentation into clear, business-value narratives for C-level and practitioner audiences. - Collaborate with product marketing managers to internalize positioning, messaging and campaign objectives before writing. - Build and maintain customer proof content: case studies, quote libraries and success story assets for sales enablement. - Partner with demand generation on content performance, A/B testing and conversion optimization. - Maintain brand voice consistency and edit content based on stakeholder feedback across a high-volume, fast-moving pipeline. WHAT YOU’LL BRING: - 5+ years writing B2B SaaS content in fintech, financial services, ERP or enterprise software. - A portfolio demonstrating range across campaign copy, long-form content, customer stories and technical product content. - Demonstrated ability to write credibly for senior finance and accounting audiences, with an understanding of how enterprise buying decisions get made. - Experience with SEO content strategy: keyword research, on-page optimization and search intent mapping. - Outstanding command of AP Style, with meticulous attention to accuracy, grammar and brand consistency. - Ability to manage 10-15 content projects simultaneously without sacrificing quality. - Comfort learning complex technical topics quickly and synthesizing source material into clear narratives with minimal hand-holding. WHO WE ARE: Do Your Best Work - The opportunity to build in a fast-paced start-up environment with experienced industry leaders - A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning. - Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team. - In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. - Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team - We come together for moments that matter which include team offsites, team bonding activities, happy hours and more! Take Control of Your Finances - Competitive salary, bonuses, and equity - Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support - Employee giving match - Mobile phone stipend Take Care of Yourself - R&R days so you can rest and recharge - Generous wellness reimbursement and weekly onsite & virtual programming - Generous vacation policy - work with your manager to take time off when you need it - Industry-leading parental leave policies. Family planning benefits. - Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference. Req ID: 26520
Related Guides
Related Categories
Related Job Pages
More Content Marketing Manager Jobs
Title: Content & Web Manager Location: remote Canada Job Description: We’re searching for a strategic and performance-driven Content & Web Manager. Are you searching for new possibilities? This is a remote position based in Canada. Are you a digital content and web expert who thrives on connecting digital experiences to measurable business outcomes? Do you bring expertise in website content strategy, SEO, UX optimization, analytics, and performance marketing? If so, join Westland’s Digital Marketing team and help shape how Canadians discover, engage with, and trust Westland online. As Content & Web Manager, you’ll lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem. You’ll partner cross-functionally to improve discoverability, engagement, conversion performance, and customer experience across owned digital channels while helping strengthen Westland’s digital credibility in both search and AI-driven environments. Expected Compensation The expected hiring range for this role is $76,000 - $95,000, based on a 35-hour work week. Actual salary will depend on qualifications, experience, market conditions, and internal equity. Westland also offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success. Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers. Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences. Discover what’s possible, with Westland. The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we’re inviting amazing people like you to join us. As we continue to grow across Canada, we’re evolving how we connect with customers in an increasingly digital-first world - and that’s where you come in. As Content & Web Manager, you’ll play a key role in shaping a modern, performance-driven digital experience across Westland’s website and owned channels. With a strong focus on content strategy, SEO, UX, and conversion optimization, you’ll partner with digital, marketing, and technical teams, leverage data and behavioural insights to guide decisions, and lead initiatives that improve discoverability, engagement, and digital conversion - positioning Westland’s content and web experience as a key driver of growth, trust, and market credibility. Interested in learning more? Why you’ll love Westland - An open, flexible and welcoming workplace - Plenty of opportunities to grow and learn - Autonomy to own your own success - A total rewards program that takes care of your financial, physical, and mental health - Amplifying Communities, a program to support causes that matter most to our employees Why we’ll love you - 5+ years of experience in digital content, web optimization, content strategy, or digital marketing - Strong experience developing and optimizing website content in a performance-focused environment - Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations - Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies - Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization - Excellent writing, editing, briefing, and communication skills - Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders - Strategically minded while remaining highly hands-on in execution Once here you’ll - Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance - Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent - Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities - Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties - Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals - Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight-driven content - Ensure content and key web experiences are optimized for both traditional search and AI-driven answer environments - Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows #LI-HB1 #LI-Remote Want to get to know each other better? Send your resume our way. You belong here We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation. At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email
• Serve as editor and publisher for financial services industry content targeting business and technology leaders of global financial institutions. • Define key content assets and team roles for writing, editing, and publishing. • Partner with subject matter experts, marketing, and digital leads to build an editorial calendar aligned with business objectives. • Build and manage a network of writers with expertise in banking, capital markets, insurance, and asset management. • Supervise a content operations manager and designers while actively contributing to content creation and editing. • Develop and maintain an annual editorial plan and thematic content calendar aligned with strategic deliverables. • Ensure consistent tone, voice, and brand alignment across all content outputs. • Analyze content performance and optimize messaging to improve engagement and impact. • Support localization of global content in alignment with regional and country marketing efforts. • Collaborate cross-functionally to execute the broader content marketing strategy. • Leverage traditional and digital content formats to enhance audience engagement and communication effectiveness.
• Serve as editor and publisher for financial services industry content targeting business and technology leaders of global financial institutions. • Define key content assets and team roles for writing, editing, and publishing. • Partner with subject matter experts, marketing, and digital leads to build an editorial calendar aligned with business objectives. • Build and manage a network of writers with expertise in banking, capital markets, insurance, and asset management. • Supervise a content operations manager and designers while actively contributing to content creation and editing. • Develop and maintain an annual editorial plan and thematic content calendar aligned with strategic deliverables. • Ensure consistent tone, voice, and brand alignment across all content outputs. • Analyze content performance and optimize messaging to improve engagement and impact. • Support localization of global content in alignment with regional and country marketing efforts. • Collaborate cross-functionally to execute the broader content marketing strategy. • Leverage traditional and digital content formats to enhance audience engagement and communication effectiveness.
• Serve as editor and publisher for financial services industry content targeting business and technology leaders of global financial institutions. • Define key content assets and team roles for writing, editing, and publishing. • Partner with subject matter experts, marketing, and digital leads to build an editorial calendar aligned with business objectives. • Build and manage a network of writers with expertise in banking, capital markets, insurance, and asset management. • Supervise a content operations manager and designers while actively contributing to content creation and editing. • Develop and maintain an annual editorial plan and thematic content calendar aligned with strategic deliverables. • Ensure consistent tone, voice, and brand alignment across all content outputs. • Analyze content performance and optimize messaging to improve engagement and impact. • Support localization of global content in alignment with regional and country marketing efforts. • Collaborate cross-functionally to execute the broader content marketing strategy. • Leverage traditional and digital content formats to enhance audience engagement and communication effectiveness.
