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Content Marketing Lead
Location
United Kingdom
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Content Marketing Lead
HelloKindred
• Serve as editor and publisher for financial services industry content targeting business and technology leaders of global financial institutions. • Define key content assets and team roles for writing, editing, and publishing. • Partner with subject matter experts, marketing, and digital leads to build an editorial calendar aligned with business objectives. • Build and manage a network of writers with expertise in banking, capital markets, insurance, and asset management. • Supervise a content operations manager and designers while actively contributing to content creation and editing. • Develop and maintain an annual editorial plan and thematic content calendar aligned with strategic deliverables. • Ensure consistent tone, voice, and brand alignment across all content outputs. • Analyze content performance and optimize messaging to improve engagement and impact. • Support localization of global content in alignment with regional and country marketing efforts. • Collaborate cross-functionally to execute the broader content marketing strategy. • Leverage traditional and digital content formats to enhance audience engagement and communication effectiveness.
Job Requirements
- 10+ years of experience in editorial, communications, or content marketing roles with progressive responsibility.
- Strong background in content marketing with demonstrated ability to engage business audiences through strategic storytelling.
- Experience working directly with subject matter experts from concept development through to final publication.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Strong communication, presentation, organizational, and leadership skills.
- Proven ability to develop compelling narratives, campaigns, and content that highlight trends, outcomes, and client success stories.
- Collaborative mindset with experience working in cross-functional and global teams.
- Strong interpersonal skills with a proactive, relationship-driven approach to stakeholder engagement.
- Global mindset with a bias for action and continuous improvement.
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