• Planejar e executar a estratégia editorial do blog com foco em geração de demanda e crescimento do canal orgânico. • Gerenciar a agência de conteúdo, garantindo qualidade, alinhamento estratégico e cumprimento dos prazos. • Definir e direcionar pautas com base em oportunidades de negócio, pesquisas de palavras-chave e objetivos da empresa. • Monitorar a performance dos conteúdos publicados, propondo otimizações contínuas para potencializar resultados. • Planejar e otimizar conteúdos considerando boas práticas de SEO para IA (AEO/GEO), visando ampliar a presença da marca em mecanismos de busca baseados em LLMs. • Desenvolver estratégias para aumentar a conversão do tráfego orgânico em leads qualificados. • Planejar e acompanhar otimizações em CTAs, banners, formulários e jornadas de conversão do blog. • Monitorar indicadores como MQLs, SQLs, taxas de conversão e demais métricas relacionadas à geração de demanda. • Identificar oportunidades de melhoria na experiência do usuário e na eficiência das jornadas de conversão. • Planejar e priorizar a produção de materiais ricos alinhados à estratégia de geração de demanda. • Gerenciar a produção dos materiais junto às áreas e fornecedores envolvidos. • Criar e otimizar Landing Pages para campanhas e materiais ricos. • Definir estratégias de distribuição e promoção dos materiais produzidos. • Acompanhar resultados e propor melhorias contínuas para maximizar a performance. • Desenvolver estratégias para ampliar o alcance e o impacto dos conteúdos produzidos. • Transformar pesquisas, estudos e outros ativos em diferentes formatos e canais de distribuição. • Atuar de forma integrada com áreas como Branding, Mídia, SEO, Produto e demais stakeholders para identificar oportunidades de amplificação e maximizar a distribuição dos conteúdos produzidos.

Role Description VTEX is looking for a Senior Product Manager to lead the future of Content Management across our Commerce Platform. This role is for product builders. We’re looking for someone who doesn’t just write specs and manage roadmaps, but someone who actively uses modern AI tools, rapid prototyping techniques, and emerging technologies to accelerate discovery, validation, and execution. As the Product Manager for CMS, you will shape how brands, marketers, developers, and AI systems create, manage, and deliver digital experiences on VTEX. You will be responsible for defining the next generation of content management capabilities, helping customers move faster from idea to production while maintaining the flexibility and performance required by enterprise commerce. You will work at the intersection of commerce, content, AI, developer experience, and user experience. Success in this role requires strong product judgment, technical curiosity, and a passion for building. We expect you to be comfortable turning ideas into working prototypes, leveraging tools like Claude Code, Spec Kit, AI coding assistants, agents, MCP-based workflows, and other emerging technologies to validate solutions. This is a role for someone who believes the future of product management is increasingly hands-on and AI-native. Qualifications - Builder First: Passionate about building products and turning ideas into reality. - Strong Product Thinker: Experience leading product strategy and execution for complex software products. - AI-Native Mindset: Strong knowledge of modern AI technologies and concepts. - Technically Curious: Comfortable discussing technical architecture, APIs, integrations, developer workflows, and platform capabilities. - Customer Obsessed: Deep curiosity about how users work and what drives successful outcomes. - Exceptional Communicator: Ability to articulate product strategy, priorities, and tradeoffs across technical and non-technical audiences. Requirements - Experience building CMS, developer platform, AI, productivity, or enterprise SaaS products. - Familiarity with modern AI development tools such as Claude Code, Cursor, Windsurf, GitHub Copilot, Spec Kit, or similar platforms. - Experience working in fast-paced product organizations where experimentation and iteration are core operating principles. - Knowledge of digital experience platforms, headless CMS architectures, content operations, or commerce technologies is a plus. Benefits - Annual profit-sharing program and equity eligibility. - Health, dental, and life insurance with national coverage provided by VTEX. - Annual budget for professional development in Tech. - Language development incentive program (English, Spanish, Portuguese). - Flexible meal allowance. - Extended parental leaves. - Child-care assistance. - Flexible work schedule and remote-first culture. - Financial assistance to build your work-from-home setup. - Wellness program. - Free shipping on 1000+ VTEX stores.

• Responsibility for all content — both strategic and hands-on • Translate topics into a cross-channel content plan • Produce content for various channels • Grow the company's LinkedIn account and develop personal profiles • Ensure brand consistency and premium quality across all channels

• Own and evolve the Vector Security brand positioning, visual identity, narrative, and message architecture across all lines of business. • Maintain a unified brand strategy that aligns with the company’s transformation agenda and long-term growth goals. • Lead the creative development of brand campaigns, corporate storytelling, and narrative frameworks that reinforce customer trust and market differentiation. • Ensure brand consistency across 50+ branch locations, field teams, digital properties, sponsorship assets, sales enablement materials, and internal channels. • Oversee brand governance, including guidelines, approval processes, and quality control across the organization. • Develop and execute an integrated content strategy spanning video, social, web, digital advertising, events, PR, blogs, email, and thought leadership. • Oversee creation of high-quality, audience-targeted content that drives awareness, engagement, lead generation, and customer retention. • Build a scalable content engine—campaign cadences, editorial calendars, and storytelling frameworks—supporting national and branch-level marketing needs. • Direct the creative process for flagship initiatives such as sports sponsorships, customer success storytelling, product launches, cultural programs, and Executive leadership visibility. • Champion the adoption of AI tools for content creation, ideation, editing, metadata optimization, versioning, analysis, and workflow automation. • Develop ethical and brand-safe AI usage guidelines for the marketing team, ensuring compliance, intellectual property protection, and reputational integrity. • Implement AI-powered tools for multimedia production (video, audio, graphics), content repurposing, personalization, and performance forecasting. • Train and upskill the team on responsible, high-impact AI usage. • Lead the internal creative team to develop compelling campaigns and assets that reflect brand excellence. • Collaborate with Sales, Customer Experience, and Product teams to align messaging with customer needs and market opportunities.