• Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation. • Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact. • Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions. • Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives. • Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout. • Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones. • Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations. • Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability. • Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives. • Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes. • Own the development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content. • Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution. • Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials, seller plays, and launch-ready assets. • Maintain messaging discipline across products, offers, industries, and growth motions so the market hears a coherent Seeq story. • Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap. • Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders to ensure campaign and route-to-market plans reflect product priorities and launch timing. • Partner with Group Manager, Industries and Industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy. • Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency. • Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness, field adoption, partner enablement, and market feedback loops. • Lead and develop a high-performing team across Product Marketing and Campaign Program Management. • Set clear goals, operating rhythms, prioritization rules, and development expectations for the team. • Create a disciplined planning cadence that improves launch quality, reduces execution confusion, and increases throughput across the GTM system. • Engage with Marketing Operations and AI GTM Engineering team to execute AI-First work processes that accelerate campaign scalability and campaign optimization. • Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact. • Contribute to broader organizational design and talent development as the GTM model scales. Contribute to AI upskilling within team and across the marketing organization. Model AI usage for others.

• Leading program planning and execution: Developing program plans, work breakdown structures, timelines, and resource allocation. • Project management oversight: Monitoring project progress, identifying potential issues, and implementing corrective actions to maintain project deliverables on time and within budget. • Risk management: Identifying and mitigating potential program risks, tracking risk mitigation plans. • Communication and reporting: Regularly communicating program status updates to stakeholders, including senior management, customers, and team members through reports and presentations. • Team leadership: Providing guidance and support to project teams, assigning tasks, and managing team performance. • Cost control: Tracking program expenditures, identifying cost variances, and implementing cost-saving measures. • Quality assurance: Ensuring adherence to quality standards and processes throughout the program and works closely with product assurance and mission assurance teams. • Contract management: Collaborating with contract and procurement teams to manage contracts and ensure compliance. • Stakeholder management: Building and maintaining strong relationships with key stakeholders, managing expectations, and addressing concerns.

Role Description La persona encargada de la gerencia de programas será el motor operativo y estratégico detrás de la iniciativa regional más ambiciosa de inclusión financiera y digital para la Generación Plateada y las MiPyMEs en América Latina. Su objetivo es liderar la coordinación estratégica, técnica, operativa y financiera del proyecto regional asegurando la implementación efectiva de las actividades, el cumplimiento de resultados, la articulación de alianzas y la adecuada gestión de los recursos del proyecto. Será responsable de coordinar equipos multidisciplinarios y actores del ecosistema financiero, tecnológico y de innovación, promoviendo el desarrollo, validación y escalamiento de soluciones financieras y digitales dirigidas a personas mayores y MiPyMEs. Ubicación: Preferentemente México (con disponibilidad para trabajo regional y viajes nacionales e internacionales). Responsibilities - Liderar la implementación estratégica e integral del programa regional asegurando la alineación con los objetivos del proyecto, la estrategia institucional de Fundación Capital y las prioridades de la Unidad. - Planificar, coordinar y dar seguimiento a la ejecución del programa, incluyendo planes de trabajo, cronogramas, hitos, entregables, presupuesto, riesgos, responsables y mecanismos de monitoreo. - Coordinar la articulación entre equipos técnicos, territoriales, administrativos y financieros, así como con socios financiadores, contrapartes y otros actores estratégicos involucrados en la implementación. - Gestionar la relación con el socio financiador, aliados y contrapartes clave, actuando como punto focal del programa y asegurando una comunicación efectiva, el seguimiento de compromisos y la adecuada gestión de expectativas. - Supervisar el avance técnico, operativo, administrativo y financiero del programa, identificando riesgos, desviaciones, cuellos de botella y oportunidades de mejora para facilitar la toma de decisiones. - Coordinar el diseño, adaptación, pilotaje y escalamiento de soluciones financieras y digitales para personas mayores y MiPyMEs, promoviendo procesos de innovación abierta e identificando oportunidades para incorporar tecnologías emergentes e inteligencia artificial. - Coordinar la relación con instituciones financieras, fintechs, empresas tecnológicas, organismos públicos, academia y organizaciones aliadas, promoviendo espacios de cocreación, fortalecimiento de ecosistemas y oportunidades de colaboración y escalamiento. - Supervisar consultorías, estudios, investigaciones, desarrollos tecnológicos y demás iniciativas asociadas al programa, garantizando su alineación con los objetivos y resultados esperados. - Coordinar la gestión administrativa y financiera del programa, incluyendo seguimiento presupuestal, ejecución de recursos, contrataciones, adquisiciones, desembolsos y cumplimiento de políticas institucionales y requerimientos del socio financiador. - Garantizar el cumplimiento de metas, hitos, productos y compromisos contractuales, así como la calidad y entrega oportuna de reportes, informes, presentaciones y demás productos requeridos por el proyecto. Qualifications - Mínimo 8 a 10 años de experiencia profesional en gestión y coordinación de programas o proyectos de desarrollo económico, inclusión financiera, transformación digital, innovación o áreas afines. - Experiencia comprobada en la gestión de proyectos financiados por organismos multilaterales, agencias de cooperación internacional o fundaciones corporativas. - Experiencia articulando actores públicos, privados, financieros, tecnológicos y académicos. Requirements - Conocimiento de inclusión financiera y digital. - Conocimiento de ecosistemas fintech y transformación digital. - Título universitario en Economía, Finanzas, Administración, Innovación, Desarrollo Internacional, Políticas Públicas o carreras afines; se valorará posgrados de programas afines. - Dominio del inglés y del español, tanto escrito como hablado. Competencies - Liderazgo e influencia. - Capacidad para articular alianzas multisectoriales de alto nivel y gestionar relaciones con actores estratégicos. - Pensamiento estratégico. - Orientación a resultados. - Capacidad analítica y resolución de problemas. - Comunicación efectiva con actores de alto nivel. Preferred Experience - Experiencia previa trabajando con personas adultas mayores, MiPyMEs, instituciones financieras y Fintech. - Experiencia en programas regionales en América Latina.

Role Description We are seeking a golf industry expert to manage relationships with the company's highest level Staff Program members in the central region of the United States. This person is responsible for overseeing the company’s key sponsorship activities with the PGA of America, and other high-profile TaylorMade events (PPC National, TP Classics & Sectionals) that are happening within the assigned region. This individual will represent the department and company in many high-profile situations/activities dealing with golf industry leaders, influencers and executives. This individual must be able to live anywhere within the assigned territory (Central United States). Preferred locations include Dallas, Chicago, Minneapolis, Milwaukee, Nashville and Detroit. Essential Functions and Key Responsibilities - Build and drive the development of the green grass channel through relationships with Staff program members. - Manage a high level of communication with all top Staff members and implement key business strategies to maximize the working relationship between the company and these key PGA professionals. - Oversee the on-site activities at the company’s Title Sponsored events with the PGA of America at the Section and National level (within assigned region). - Identify, recruit and retain top golf professionals within the target Pyramid of Influence (including up-and-coming talent); form relationships with both players and their teams (agents, coaches, etc). - Work closely with Sales team members to better execute measurable brand loyalty and recognition. - Serve as point of contact for all Sport’s Marketing events, specifically focused on PNC National & Sectional Events, TP Classics and PGA Tour Events. - Work closely with key Club professionals to understand point of view and product needs; subsequently work with appropriate internal teams (e.g. Product, R&D) to resolve and fulfill those needs. - Stay involved in design and prototype process by serving as liaison between design teams and field. - Communicate product timelines and status updates to Club professionals. - Observe and gather competitive activity and product trends to provide insights to the GSM, Product Creation and R&D teams. - Manage contract negotiations between the company and Staff program members. - Manage product fitting/seeding at key facilities within assigned region to assist the introduction of the company’s new product to the higher-profile Staff Programs members. - Perform other related duties and projects as deemed necessary or required. Knowledge and Skills Requirements - Expert golf knowledge and playing skills are a must. - High level of product knowledge and understanding of club design, swing mechanics, and fitting expertise. - Club building acumen. - Launch monitor certification (Foresight, Trackman). - Strong interpersonal/public relations skills, as well as a neat and professional appearance are required. - Strong event planning capabilities (site procurement, planning, onsite execution, budget management, etc). - Proficient in Microsoft Office (Outlook, Excel, PowerPoint), DOMO, AI Application. - Valid driver’s license is required. Education, Work Experience, and Professional Certifications - Minimum of 7 years general golf industry experience, with 5 years that specifically include direct interaction with golf professionals at the highest level. - Strong fitting and product optimization background is required. - PGA Membership encouraged. Work Environment / Physical Requirements - Position requires an extensive amount of travel. - Must be able to work extended hours, holidays and weekends as needed. - Will spend considerable time outdoors, regardless of weather conditions. Compensation The expected annual base pay range for this position is $130,000 - $160,000. TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including work locations, job related knowledge, experience, position scope, education and skills. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans. Equal Opportunity Employer TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.