Role Description We are looking for an all-round Social Media and E-Commerce Manager with generalist skills to support the day-to-day business operations. This role is primarily focused on delivering Social Media Management across e-commerce channels and Customer Engagement by providing excellent customer service, while also assisting with marketing activities. Responsibilities: - Social Media Management & Content Creation (Primary Focus) - Content Calendar Execution: Plan, schedule, and maintain a consistent content calendar across key social platforms, specifically Meta (Facebook and Instagram). - Asset Creation: Design and develop basic marketing content, including posts, captions, and visual assets, while maintaining absolute brand consistency. - Community Management: Drive page strategy and engagement by monitoring social channels, responding promptly to comments, and interacting with direct messages. - Performance Analytics: Track, analyze, and report on social media performance metrics to continually optimize engagement and growth. - Marketing Support: Contribute creative inputs to general marketing initiatives, blog posts, and overarching brand campaigns. - Customer Experience & E-Commerce Support (Secondary Focus) - Customer Support: Manage inbound customer inquiries across email, chat, and social helpdesks, ensuring professional, timely resolutions for order queries and product questions. - Shopify Store Maintenance: Assist with the day-to-day management, health, and hygiene of the Shopify e-commerce platform, including supporting accurate order processing. - Email Marketing: Create customer email content and build communication flows to enhance retention and customer lifetime value. - SEO & Insights: Support search engine optimization (SEO) initiatives and actively monitor customer feedback trends to report recurring platform or product issues. - Administrative Management: Maintain a calendar of major promotional dates, product launches, and seasonal campaigns. Qualifications - DTC Experience: Proven experience working within a Direct-to-Consumer (DTC) e-commerce environment. - Social Media Proficiency: Demonstrated success managing and executing content strategies across Instagram, Facebook, TikTok, and LinkedIn. - E-Commerce Platforms: Solid working knowledge of Shopify (or a similar e-commerce ecosystem) for storefront and order management. - Customer Service Excellence: Strong background in e-commerce customer support with a track record of upholding high standards of customer experience. - Communication Skills: Exceptional written and verbal communication skills with a sharp eye for detail, copy editing, and brand voice. - Organizational Agility: Highly organized, proactive self-starter capable of managing multiple tasks simultaneously in a fast-paced environment. Requirements - Preferred Skills (Nice-To-Have) - Design & Content Tools: Practical graphic design skills utilizing basic creative software or AI-driven content tools. - CRM & Helpdesk Tools: Familiarity with e-commerce customer relationship management platforms, with a strong preference for Gorgias. - Email Automation: Working knowledge of Klaviyo or similar customer communication and email marketing automation platforms. - Amazon Ecosystem: Experience or familiarity with Creator Connections on Amazon. - Strategic Insights: A strong foundational understanding of e-commerce customer journeys and optimization pathways.

• Create, edit, and publish short- and long-form video content for social media and digital channels. • Assist with content planning, development, and execution across platforms including Instagram, TikTok, LinkedIn, YouTube, and Facebook. • Support video production efforts, including filming, editing, captioning, and optimizing content for various audiences and platforms. • Collaborate with staff across departments to identify and develop stories that highlight Active Minds programs, events, and impact. • Assist with graphic design and content creation using Canva and other creative tools. • Monitor social media trends, emerging platforms, and content best practices to inform content development. • Support community engagement efforts by helping manage comments, messages, and audience interactions. • Assist with content organization, asset management, and other marketing and communications projects as needed

• Ideate, write, and visually design original, engaging social media content tailored specifically for LinkedIn and Meta • Create professional, eye-catching visual assets and graphics that align with our brand identity • Write compelling, clean social copy and hooks that drive engagement, comments, and shares within the healthcare and recruitment communities • Conceptualize and script cohesive social media campaigns designed to promote our services and open recruitment roles • Monitor platforms, lean into social engagement, and interact with our community to build brand loyalty • Assist with scheduling and tracking content deployment

Role Description VirtueStaff is seeking for a highly creative and proactive Social Media Content Specialist to join our team. In this role, your core mission is to elevate our brand presence across LinkedIn and Meta platforms to help attract top talent and clients in the healthcare space. This is a content-creation role focused heavily on visual design, graphic creation, and compelling copywriting. We aren't looking for someone to just post links; we need a true creative who can take a rough concept or strategy and transform it into high-impact social content. If you are a strong writer with an eye for clean graphic design, can craft an engaging campaign, and know how to use AI as an assistant rather than a crutch, we want to talk to you. Responsibilities - Ideate, write, and visually design original, engaging social media content tailored specifically for LinkedIn and Meta - Create professional, eye-catching visual assets and graphics that align with our brand identity - Write compelling, clean social copy and hooks that drive engagement, comments, and shares within the healthcare and recruitment communities - Conceptualize and script cohesive social media campaigns designed to promote our services and open recruitment roles - Monitor platforms, lean into social engagement, and interact with our community to build brand loyalty - Assist with scheduling and tracking content deployment - Previous experience successfully managing professional social media channels - A truly creative individual who can take a loose idea, trend, or bulleted list and independently turn it into polished content - Highly capable of using modern AI tools to brainstorm or increase workflow efficiency, but possesses the raw skill to write and design original content without relying on it - Exceptional grammar, spelling, and design standards, especially critical when representing a professional healthcare brand - Experience in the healthcare industry is preferred - In-depth understanding of what performs best on LinkedIn versus Meta (Facebook/Instagram) - Proficiency in modern design tools (like Canva or Adobe Suite). Familiarity with GoHighLevel (GHL) or similar CRM/social schedulers is preferred Benefits - Work From Home - Performance Bonus