Navigate Change
B2B Demand Generation Manager
Location
California
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
B2B Demand Generation Manager
CI&T
• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals • Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team • Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline • Partner with sales to define target accounts, buying groups, and engagement strategies • Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing • Drive account engagement strategies for priority accounts and verticals • Ensure end-to-end campaign execution, from planning through lead flow and conversion • Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue • Analyze performance and continuously optimize campaigns using data and insights • Collaborate closely with Marketing Operations on lead management, attribution, and reporting • Support high-impact industry events, executive programs, and field marketing initiatives • Manage and mentor team members and coordinate cross-functional contributors • Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices • Track budgets, manage expenses, and oversee vendor coordination
Job Requirements
- 5–8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services
- Proven track record of driving pipeline generation in enterprise or complex sales environments
- Experience working closely with enterprise sales teams and long buying cycles
- Strong experience with account-based marketing (ABM) and integrated campaign execution
- Ability to contribute to marketing planning while executing programs hands-on
- Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams
- Experience managing marketing team members or coordinating across distributed teams
- Experience marketing AI, digital transformation, or enterprise technology services
Benefits
- Competitive Salary
- Generous paid vacation days
- Unlimited sick time
- 100% paid health & dental benefits starting day one
- Annual profit-sharing distribution
- Retirement match
- Paid parental leave
- Dedicated career advisor
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