• Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform • Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements • Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it • Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact • Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test • Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store • Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume • Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly • Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data • Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working • Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation • Come to budget reviews with a recommendation, not just a recap • Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills • Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution • Report on performance with a point of view: what's working, what isn't, what you're changing, and why • Instrument every new channel test before it goes live — no spend without a measurement plan

• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals • Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team • Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline • Partner with sales to define target accounts, buying groups, and engagement strategies • Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing • Drive account engagement strategies for priority accounts and verticals • Ensure end-to-end campaign execution, from planning through lead flow and conversion • Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue • Analyze performance and continuously optimize campaigns using data and insights • Collaborate closely with Marketing Operations on lead management, attribution, and reporting • Support high-impact industry events, executive programs, and field marketing initiatives • Manage and mentor team members and coordinate cross-functional contributors • Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices • Track budgets, manage expenses, and oversee vendor coordination

• Manage and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Bing, and other platforms. • Set up new ad accounts and implement robust conversion tracking (using GA4, ad platform pixels, and CRM integrations). • Audit existing campaigns, identify areas for improvement, and create detailed, actionable optimization plans. • Own the full paid media lifecycle for approximately 10 active clients, including strategy, execution, reporting, and optimization. • Ensure proper attribution using tools like Google Tag Manager, GA4, Databox, HubSpot, and Salesforce. • Collaborate with internal teams (Client Services, SEO, Copywriting, Design) via Monday.com, Slack & Zoom to align campaign strategy and creative assets. • Stay on top of platform updates, new ad formats, and digital trends to continually improve campaign performance.

• Execution of paid search campaigns across a diverse portfolio of D2C brands. • Developing, managing and scaling Google Ads campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen. • Working closely with Growth Strategists, Creative Strategists and founders to drive profitable customer acquisition and unlock new growth opportunities. • Conducting regular account audits and strategic reviews. • Creating testing roadmaps focused on scaling performance and improving efficiency. • Identifying opportunities to improve account structure, audience targeting, bidding strategies and budget allocation. • Continuously optimizing campaigns using platform data, attribution insights and commercial performance indicators. • Ensuring campaigns are aligned with agreed KPIs and growth objectives. • Analyzing Google Ads, GA4, Shopify and attribution platform data to drive decision-making. • Producing actionable insights and recommendations that influence client growth strategies.