The leading dynamic ticket pricing and distribution platform, designed to maximize ROI and lower overhead.
Performance Marketing Manager
Location
United States
Posted
3 days ago
Salary
$90K - $100K / year
Seniority
Senior
Job Description
Performance Marketing Manager
Automatiq
• Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform • Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements • Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it • Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact • Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test • Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store • Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume • Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly • Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data • Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working • Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation • Come to budget reviews with a recommendation, not just a recap • Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills • Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution • Report on performance with a point of view: what's working, what isn't, what you're changing, and why • Instrument every new channel test before it goes live — no spend without a measurement plan
Job Requirements
- 4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies
- Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO
- Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself
- Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership
- A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions
- Experience identifying, launching, and evaluating new acquisition channels from scratch
- Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution
- A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume.
Benefits
- This role is also eligible for an annual discretionary bonus.
- Please refer to our Careers page to learn more about some of the benefits we offer.
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