Marketing & Communications Manager

Location

South Africa

Posted

3 days ago

Salary

PEN25K - PEN30K / year

Seniority

Lead

No structured requirement data.

Job Description

Marketing & Communications Manager

Smart Workforce Solutions

Role Description We are seeking a highly driven and hands-on Marketing & Communications Manager to take full ownership of marketing strategy and execution. This role is ideal for a results-oriented professional who can both think strategically and execute campaigns end-to-end. The successful candidate will be responsible for driving lead generation, managing campaigns across multiple digital channels, and ensuring all marketing activities directly contribute to revenue growth. This is a fast-paced, execution-heavy role requiring strong autonomy, creativity, and accountability. - Develop and execute a comprehensive marketing strategy aligned with business growth and lead generation targets - Own and manage end-to-end lead generation campaigns across digital channels - Build and optimise marketing funnels to convert cold audiences into qualified leads - Create and manage landing pages, lead magnets, and high-converting campaigns - Write compelling marketing content, including email campaigns, landing pages, and social media posts - Design marketing assets (social media graphics, ads, email visuals, landing page elements) using tools such as Canva or Adobe - Manage and grow social media platforms through consistent content creation and engagement - Plan, design, and execute email marketing campaigns and nurture sequences - Manage CRM systems, including lead tracking, segmentation, and automation workflows - Update website content and optimise for SEO and conversion performance - Monitor, analyse, and report on campaign performance, including lead generation, conversion rates, and ROI - Maintain brand consistency across all channels and marketing outputs - Collaborate with sales and leadership to align marketing with revenue objectives - Independently manage multiple tasks while ensuring high-quality and timely delivery Qualifications - Minimum 5+ years’ experience in a marketing and communications role - Proven experience in both strategic marketing planning and hands-on execution - Strong skills in: - Graphic design (Canva, Adobe Suite, or similar) - Copywriting and content creation - Social media management - Email marketing and campaign management - Lead generation and funnel building - Experience with CRM systems, automation tools, and digital marketing platforms - Solid understanding of SEO, paid advertising, and conversion optimisation - Demonstrated ability to work independently and deliver results in a fast-paced environment Requirements - Highly self-motivated with strong ownership mentality - Detail-oriented with a strong focus on execution quality - Creative thinker with a results-driven mindset - Ability to manage multiple priorities under pressure - Strong communication and problem-solving skills - Adaptable and proactive in identifying growth opportunities - Comfortable operating in a performance-driven, fast-paced environment Benefits - Salary: R25 000 – R30 000 (dependent on experience)

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