At NXTThing, we're redefining the landscape of recruitment process outsourcing (RPO). We believe that hiring is both an art and a science, and we're pioneering a fresh approach that combines innovative technology with the human touch. Our mission is simple: to transform how companies attract top talent by offering innovative solutions tailored to their unique needs. With our dynamic leadership team each with 25+ years of recruitment expertise, we're leading the charge with a blend of advanced technology and personalized strategies. Join us as we rewrite the playbook for traditional RPO and chart a new course for the future of hiring.
Head of Marketing
Location
Worldwide
Posted
2 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Head of Marketing
NXTThing RPO
Role Description We are seeking a marketing leader who is equal parts strategist and executor. This is not a role for someone who only manages agencies or delegates deliverables — it is for a builder who can set the direction and then do the work. You will own the marketing function end-to-end and be the engine behind pipeline generation, brand presence, and market positioning across all three product lines. Key Responsibilities - Go-to-Market Strategy - Develop and drive integrated B2B marketing strategies that support pipeline growth across RPO services, Personegy, and Talentegy. - Define ICP segmentation, messaging frameworks, and positioning for each product line. - Build campaign plans tied to revenue targets and measurable pipeline contribution. - Partner closely with Sales leadership to align buyer personas, competitive intelligence, and sales enablement needs. - Demand Generation & Digital Marketing - Own and optimize all demand generation channels: paid digital, SEO/SEM, email nurture, retargeting, and content syndication. - Build and manage a high-performing marketing funnel from top-of-funnel awareness through MQL conversion. - Develop and execute webinar and virtual event programs that build pipeline and establish thought leadership. - Manage and continuously improve the marketing tech stack and CRM integration (HubSpot or equivalent). - Content & Social - Lead content strategy and creation across all formats: long-form, short-form, case studies, white papers, email, and social. - Own LinkedIn presence and social strategy for company and executive brands, particularly targeting TA and HR audiences. - Produce compelling, buyer-relevant content that reflects deep fluency in recruiting technology, RPO, and HR transformation. - Maintain a consistent editorial calendar aligned to campaign and pipeline priorities. - Brand & Thought Leadership - Shape and steward the NXTThing RPO brand narrative and visual identity across all channels and assets. - Position NXTThing as a credible, differentiated player in the RPO and HRTech space. - Support executive and sales team presence at industry conferences, panels, and partner events. - Build a PR and analyst relations function appropriate for a growth-stage company. - Performance & Accountability - Define, track, and report on marketing KPIs tied to pipeline, MQLs, CAC, and revenue contribution. - Hold outside agencies, contractors, and any internal team members accountable to outcomes and timelines. - Operate with a test-and-learn mindset — launch, measure, iterate, and scale what works. - Present marketing performance and strategy to executive leadership on a regular cadence. Qualifications - 5-10 years of B2B marketing experience with at least 2 years in a leadership role. - Proven track record in HR technology, recruiting technology, RPO, staffing, or adjacent markets — you understand the buyer and the industry. - Demonstrated ability to generate pipeline and revenue, not just brand impressions. - Hands-on experience across digital marketing, SEO/SEM, marketing automation, social media, and content creation. - Experience managing agencies, freelancers, or small teams and holding them accountable to results. - Strong command of marketing analytics and the ability to make data-driven decisions quickly. Requirements - Growth mindset — you are energized by building, not maintaining. - Resourceful and scrappy — you know how to get results without large budgets or big teams. - Comfortable being both the strategist and the person who executes the strategy. - Highly collaborative with Sales — you see marketing as a revenue function, not a support function. - Deeply curious about emerging tools, AI-powered marketing capabilities, and better ways to reach buyers. - Organized, accountable, and direct — you set clear priorities and communicate clearly about progress and obstacles. - Be able to travel up to 10% of the year. Preferred Qualifications - Experience marketing to CHROs, VPs of Talent Acquisition, or HR Directors. - Familiarity with RPO, workforce solutions, or enterprise HR transformation buying cycles. - Experience in launching or marketing SaaS or AI-powered HR technology products. - Proficiency with HubSpot (or comparable MAP), Salesforce, LinkedIn Campaign Manager, and Google Analytics. - Experience building conference and trade show marketing programs and tracking ROI. Benefits - Unlimited paid time off. - 2, 1-week shutdowns per year. - Paid holidays. - Company paid medical, dental & vision insurance. - Strong work-life balance.
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