• Analyze and monitor performance across digital media campaigns, including Paid Social, Programmatic, Display, Video, and CTV. • Develop recurring and ad hoc reports to evaluate campaign effectiveness and identify performance trends. • Translate campaign data into actionable insights and optimization recommendations. • Support the development of measurement frameworks, KPI structures, and campaign performance analyses. • Partner with media, marketing, and analytics teams to answer business questions and evaluate campaign outcomes. • SQL and Python as tools for analysis, data preparation, automation, and insight generation. • Assist with test-and-learn initiatives by supporting hypothesis development, analysis, and reporting. • Ensure data quality, reporting accuracy, and consistency across analytics deliverables. • Contribute to audience analysis, campaign measurement, and performance reporting efforts. • Support marketing effectiveness analyses by incorporating insights from Marketing Mix Models (MMM), attribution frameworks, and other measurement approaches to evaluate channel performance and business impact.

Business Data Analyst Locations - Hartford, CT - Charlotte, NC - South Tryon St. - Columbus, OH - Chicago, IL Hybrid Full time Consultant Bus Data Analysis - GA08BE Join a fast-paced and talented Agile Scrum team to unlock Data Capabilities for The Hartford’s Personal Insurance Business. You will have an opportunity to participate in the entire software development lifecycle process in support of continuous DATA delivery, evolution and adoption, while growing your knowledge with emerging technologies. We use the latest DATA technologies, software engineering practices, Agile delivery framework, and are passionate about technology and building well architected and innovative solutions that drive optimal business value generation. What’s in it for you? - Accountable partner for domain‑level data products from intake → adoption, Domain understanding (Quote, Policy, Premium, Loss), define Data product intent, scope, and fitness for use and Traceability from business outcome → data → logic. - Experience deeper understanding of Data analytics, Emerging technologies and Analysis practice! - Collaboration with a high-performing, forward-focused team, Product Owner(s) and Business stakeholders’ engagement - Experience working in a fast-paced environment – driving business outcomes using Agile principles! - Supporting environment that fosters can-do attitude and opportunity for growth. - Proactively manage the end-to-end analysis delivery and execution - Certify the analysis deliveries for development working within the Scrum Team enabling optimal data quality output in conformance within agreed to standards! - Function as liaison, consultant between various business functions (Operations, Underwriting, Product, Change Management, Actuarial and Others) impacting organization and leadership! - Structure and drive working and informational sessions that promote collaboration, synergy, and achieve desired outcomes for assigned business initiatives! - Clearly give and receive information, requirements and specifications (facts, ideas, perspectives) through verbal, written and presentation communication methods - Perform planning, monitoring and end-to-end Business/IT stakeholder management! Qualifications - Bachelor degree with at least 6+ years of experience in business analysis or data analysis supporting data and analytics projects. - Deep Insurance Domain fluency, translate regulatory, actuarial and product needs into data logic. - Use GenAI for mapping, profiling, BRD acceleration and Validate AI outputs with domain judgment (human‑in‑the‑loop) - Function as a data steward for Data Trust and Governance - Must have educational experience include, but are not limited to: Computer Science, Engineering, IT, Management Information Systems, Data Analytics, Applied Mathematics, and Business - Prior data analysis experience with Big Data technologies and willing/adapting to future technologies. - Desire candidates with prior Data Analysis competencies and experience with successful enablement of Data Delivery initiatives - Strategic thinking skills. Ability to provide options and assess solutions, looking at the business holistically and support the future Product (Data Asset) roadmap. - Proactively pursues issue escalation and risk assessment when proper. This role will have a Hybrid work schedule, with the expectation of working in an office 3 days a week Candidates must be authorized to work in the US without company sponsorship. The company will not support the STEM OPT I-983 Training Plan endorsement for this position. Compensation The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is: $80,000 - $120,000

Role Description The Business Analyst will work closely with all programme and supporting teams in Bhumi, and will be responsible for translating requirements into structured documentation, validating tools against requirements, and supporting data and operational activities. They will need to work closely with technology service providers, and be the bridge between Bhumi teams and external vendors/consultants/internal Tech team in translating functional requirements to software solutions that make our teams efficient in their work. Qualifications - Minimum Graduate degree in IT, Engineering or related field. PG degree preferred. - Certifications in project management, agile/scrum methodologies will be a plus. - Experience with CRM tools, SQL and advanced Excel proficiency will be a plus. - More than 3 years of relevant work experience. Requirements - Working closely with internal teams to gather requirements for tools and automation, and creating structured documentation of the requirements. - Exploring and evaluating new software tools that can address the requirements of various teams, and help them be more efficient. - Work with external vendors or consultants to create new tools as required. - Test applications and tools delivered by vendors/consultants/internal Tech team against documented requirements to ensure complete feature delivery. - Support with data management activities like validation, bulk upload and reconciliation across systems. - Provide day to day operational support with respect to issue tracking and resolution, implementation of process improvements and delivering automation. Benefits - Scope: Full Time - Age Criteria: None - Reporting to: Manager - Technology - Expected Joining Date: Immediate - Location: Chennai/Virtual - Salary Range: 4Lpa to 5Lpa (Based on candidate profile) - Minimum Commitment (in years): 3

Role Description As an Experienced Business Analyst - Provider+ Configuration Lead at Gainwell, you can contribute your skills as we harness the power of technology to help our clients improve the health and well-being of the members they serve — a community’s most vulnerable. Connect your passion with purpose, teaming with people who thrive on finding innovative solutions to some of healthcare’s biggest challenges. The Experienced Business Analyst - Provider+ Configuration Lead plays a critical role in supporting technical execution for MMIS Medicaid Management Information Systems (MMIS) and/or the Medicaid Pharmacy environment. This role provides hands‑on technical analysis, SQL development, data validation, integration support, and system troubleshooting across one or more functional domains, including: - Member - Provider - Claims (Medical, Dental, and/or Pharmacy) - Utilization Management - Prior Authorization - Finance - Plan/Care Management Working closely with Business Analysts (BAs), Configuration Analysts (CAs), conversion teams, and QA, the Technical Analyst ensures solutions are technically sound, data‑driven, scalable, and aligned with system architecture. This role supports solution design, technical documentation, data setup, testing, performance tuning, and issue resolution throughout the Software Development Life Cycle (SDLC). Qualifications - Bachelor’s degree in Computer Science, Information Systems, Health Informatics, or a related field (or equivalent experience). - 10+ years of experience as a Technical Analyst, Data Analyst, or Healthcare Systems Analyst. - Advanced SQL skills, including complex joins, transformations, large dataset analysis, and stored procedures. - Experience supporting MMIS, Medicaid, or Medicaid Pharmacy systems. - Strong understanding of healthcare data and Medicaid domains (Member, Provider, Claims, Pharmacy, Finance, Care Management). - Experience with data analysis, troubleshooting, and validating technical outputs. - Strong analytical, documentation, and communication skills. - Experience working in SDLC and Agile delivery environments. Requirements - Develop, maintain, and optimize complex SQL queries, views, and stored procedures to support analysis, configuration validation, reporting, and defect resolution. - Perform in-depth data analysis and root-cause investigations to troubleshoot system and production issues. - Use SQL to extract, analyze, reconcile, and validate data across environments to support solutioning, testing, and quality assurance. - Support performance tuning activities by analyzing queries, batch jobs, execution plans, and system throughput. - Perform smoke testing and post-release validation to confirm data integrity and system stability. - Coordinate with data conversion teams to support migration planning, data loads, reconciliation, and validation. - Validate converted and migrated data to ensure accuracy, completeness, and alignment with business and policy intent. - Support and validate configuration syncs (e.g., Redgate) from baseline to upper environments (source-to-target). - Analyze, validate, and reconcile interface outputs, extract files, reports, and database feeds. - Validate X12 EDI transactions (e.g., 834, 837, 835, 820, 999/277) for structure, content, and processing outcomes. - Coordinate and manage reference data files and national standard code sets, investigating data variances as needed. - Support Business Analysts by translating functional requirements into technical specifications and solution models. - Interpret and leverage Data Element Dictionaries (DEDs) to understand data structures, relationships, and cross-module dependencies. - Analyze and document data flows, integration logic, and technical dependencies across internal systems and external interfaces. - Perform feasibility analysis on requested features, identifying technical constraints, data impacts, and integration considerations. - Participate in design and requirements workshops, providing technical insight to ensure business and technical alignment. - Present and explain technical impacts or solution gaps to governance forums such as Architecture Review Boards (ARB) or Change Control Boards (CCB) as needed. - Support System Integration Testing (SIT), User Acceptance Testing (UAT), parallel testing, and performance testing by validating data and system behavior. - Assist with test data setup, environment readiness, validation scripts, and reconciliation activities. - Analyze defects related to data, interfaces, configuration syncs, and performance; implement and validate fixes. - Support deployment, cutover activities, hypercare, and post-production issue resolution. - Serve as a technical liaison between Business Analysts, Configuration Analysts, developers, QA, conversion teams, and operations. - Clearly document and communicate technical findings, risks, root causes, and resolution approaches to stakeholders. - Collaborate with configuration teams on data mappings and configuration validation. - Mentor junior technical analysts on SQL, data standards, troubleshooting techniques, and documentation best practices. - May lead sub-tracks within technical workstreams to ensure timely and high-quality delivery. Benefits - Generous, flexible vacation policy. - 401(k) employer match. - Comprehensive health benefits. - Educational assistance. - Leadership and technical development academies to help build your skills and capabilities.