Role Description We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels. This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness. The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms. We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling. Qualifications - 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill) - Agency background managing multiple client accounts preferred; these tend to be the stronger doers - Fluent English - Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India) - Verifiable references: live client sites or campaigns we can independently screen - A doer who runs with the work; comfortable using AI in the workflow - Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager Requirements - Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product - Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent - Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions - Drive measurable, low-cost leads that convert, not vanity traffic - Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords - Likely start on the Nao Medical account to prove competence, then scale to Ajaia - Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy Benefits - Competitive base salary + performance incentives - Professional development opportunities - Paid time off (PTO)

• Own day-to-day campaign management, optimization, and pacing across Meta for Grüns Adult • Manage and optimize paid social spend at scale • Execute full-funnel paid social strategy across prospecting, retargeting, and retention • Partner with the Creative Strategist to concept, test, and iterate on ad creative • Lead structured creative testing programs and turn results into actionable insights • Support and scale whitelisting and creator amplification programs • Monitor performance daily against CAC, ROAS, and revenue targets • Contribute to landing page and CRO initiatives • Stay current on platform changes, creator trends, and emerging tools

• You develop cross-channel performance marketing strategies for our clients (Meta, LinkedIn, Google Ads and other relevant platforms) • You plan, manage and optimize campaigns against clearly defined KPIs such as leads, ROAS, CPA or revenue • You understand the role of individual channels within the customer journey and allocate budgets strategically • You analyze campaign data, identify growth opportunities and derive concrete optimization measures • You work closely with our Creative team to develop high-performing ads and robust testing approaches • You manage client accounts independently, present results in reports and act as a strategic sparring partner at eye level • You identify opportunities in funnel, tracking, attribution and conversion processes

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery. • Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions. • Manage strategic account architecture set up to align with clients business, measurement and goals. • Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards. • Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch. • Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms. • Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach. • Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey. • Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights. • Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack. • Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions. • Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.