GP Strategies Corporation logo
GP Strategies Corporation

We help organizations transform through their people

Digital Performance Specialist

GeneralGeneralFull TimeRemoteJuniorTeam 1,001-5,000Since 1966H1B SponsorCompany SiteLinkedIn

Location

Michigan

Posted

3 days ago

Salary

0

Seniority

Junior

Bachelor Degree1 yr expEnglish

Job Description

Digital Performance Specialist

GP Strategies Corporation

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs. • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance. • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies. • Conduct digital assessments, review KPIs, and develop actionable plans to improve results. • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests. • Lead execution of divisional go-to-market strategies across key digital areas: Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage and more.

Job Requirements

  • Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
  • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
  • Strong consulting and relationship-building skills—you know how to become a trusted advisor.
  • Excellent communication and time management skills in a fast-paced environment.
  • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.
  • Automotive or dealership experience preferred.
  • Familiarity with Salesforce and performance consulting processes.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

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