We help organizations transform through their people
Digital Performance Specialist
Location
Michigan
Posted
3 days ago
Salary
0
Seniority
Junior
Job Description
Digital Performance Specialist
GP Strategies Corporation
• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs. • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance. • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies. • Conduct digital assessments, review KPIs, and develop actionable plans to improve results. • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests. • Lead execution of divisional go-to-market strategies across key digital areas: Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage and more.
Job Requirements
- Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
- Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
- Strong consulting and relationship-building skills—you know how to become a trusted advisor.
- Excellent communication and time management skills in a fast-paced environment.
- Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.
- Automotive or dealership experience preferred.
- Familiarity with Salesforce and performance consulting processes.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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