• Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics. • Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels. • Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews. • Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics. • Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences. • Partner with Data and Analytics to define and track North Star metrics and leading indicators. • Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping. • Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders. • Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.

• Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations. • Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms. • Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption. • Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems. • Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities. • Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology. • Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health. • Define success metrics and KPIs to measure platform performance, adoption, and business impact. • Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery. • Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

• Lead the development and optimization of AI-driven recommendation systems, leveraging generative AI to create personalized content and experiences that enhance product discovery and conversion. • Explore and implement innovative applications of generative AI, including personalized product descriptions, tailored content generation, and AI-powered chat/search functionalities. • Analyze user behavior, performance metrics, and A/B testing results to identify opportunities for optimization and improvement of recommendation and AI features. • Define and prioritize the product roadmap for AI-driven recommendations and personalization, aligning with overall business objectives and customer needs. • Conduct user research and analyze customer feedback to inform product decisions and ensure a customer-centric approach to AI development. • Collaborate with engineering, data science, UX/UI, and marketing teams to define requirements, design solutions, and ensure successful product launches. • Document detailed product requirements, user stories, and design specifications for AI-powered features, ensuring clear communication and alignment across teams. • Actively participate in agile development processes, including sprint planning, daily stand-ups, and retrospectives.

• Develop a comprehensive understanding of the platform’s architecture, roadmap, and business objectives. • Define and prioritize product initiatives across maintenance, enhancements, and new capabilities. • Ensure alignment between product development efforts and long-term business outcomes. • Maintain roadmap clarity and ensure consistent execution across releases. • Act as the central point of accountability for all product-related decisions. • Serve as the primary liaison between stakeholders and engineering/delivery teams. • Provide clarity on scope, priorities, timelines, and trade-offs. • Facilitate collaboration across distributed and offshore teams to ensure seamless execution. • Own and manage the end-to-end product backlog. • Prioritize and balance: - Ongoing maintenance and support - Infrastructure and pipeline initiatives (including cloud-hosted applications) - Feature enhancements and new product capabilities • Ensure backlog items are clearly defined, groomed, and aligned with sprint capacity planning. • Maintain structured governance over delivery pipelines and release planning. • Establish a structured maintenance model to ensure platform reliability and long-term engagement. • Drive proactive, meaningful product initiatives rather than reactive or ad-hoc tasks. • Support scalability and long-term platform evolution through disciplined roadmap management. • Participate actively in backlog grooming, sprint planning, and requirement clarification. • Translate business objectives into clear, actionable user stories and technical requirements. • Operate within Agile/Scrum frameworks to deliver predictable, measurable progress. • Ensure cost-efficient and scalable execution practices.