Nature Heart GmbH & Co KG

Nature Heart ist ein innovatives E-Commerce-Unternehmen mit Fokus auf hochwertige Gesundheits- und Naturprodukte. Wir setzen konsequent auf moderne Technologien, KI und Automatisierung, um Prozesse zu optimieren, Kunden besser zu bedienen und unser Wachstum weiter zu beschleunigen.

Senior Health Copywriter

Location

Germany

Posted

4 days ago

Salary

0

Seniority

Senior

No structured requirement data.

Job Description

Senior Health Copywriter

Nature Heart GmbH & Co KG

Role Description Nature Heart steht für hochwertige Gesundheits- und Naturprodukte mit dem Anspruch, Menschen auf ihrem Weg zu mehr Wohlbefinden zu begleiten. Als wachsendes E-Commerce-Unternehmen entwickeln wir innovative Produkte und suchen einen erfahrenen Health Copywriter (m/w/d), der unsere Markenbotschaft, Produktvorteile und wissenschaftlichen Hintergründe überzeugend und rechtssicher kommuniziert. Wenn Du komplexe Gesundheitsthemen verständlich erklären, verkaufsstarke Texte schreiben und regulatorische Anforderungen sicher berücksichtigen kannst, freuen wir uns auf Deine Bewerbung. Deine Aufgaben - Erstellung verkaufsstarker Produkttexte für Nahrungsergänzungsmittel und Gesundheitsprodukte - Entwicklung von Landing Pages und Sales Pages - Erstellung von Werbetexten für Online-Marketing-Kampagnen - Entwicklung von Advertorials, Ratgeberinhalten und gesundheitsbezogenen Fachtexten - Optimierung bestehender Inhalte hinsichtlich Conversion, SEO und GEO - Erstellung von Inhalten, die sowohl für Suchmaschinen als auch für KI-gestützte Such- und Antwortsysteme optimal aufbereitet sind - Recherche relevanter Gesundheitsthemen, Inhaltsstoffe und wissenschaftlicher Quellen - Enge Zusammenarbeit mit Marketing, Produktentwicklung und E-Commerce Health Claims & Compliance - Sicherstellung der Einhaltung der EU Health Claims Verordnung - Prüfung von Werbeaussagen auf regulatorische Konformität - Recherche wissenschaftlicher Studien und gesundheitsbezogener Informationen - Übersetzung komplexer Gesundheitsinformationen in verständliche und überzeugende Kundensprache - Unterstützung bei der Entwicklung rechtssicherer Marketing- und Produktkommunikation Qualifications - Mehrjährige Erfahrung als Copywriter, Werbetexter oder Content Specialist - Erfahrung im Bereich Gesundheit, Nahrungsergänzungsmittel, Naturheilkunde, OTC-Produkte oder Wellness - Fundierte Kenntnisse der EU Health Claims Verordnung - Verständnis für rechtssichere Kommunikation im Gesundheitsmarkt - Nachweisbare Erfahrung im E-Commerce und Direct-to-Consumer-Marketing - Sehr gutes Gespür für verkaufsstarke Texte und Conversion-Optimierung - Fähigkeit, wissenschaftliche Inhalte verständlich und überzeugend aufzubereiten - Exzellente Deutschkenntnisse in Wort und Schrift Requirements - Erfahrung mit Shopify und E-Commerce-Plattformen - Kenntnisse im Bereich SEO (Search Engine Optimization) - Kenntnisse im Bereich GEO (Generative Engine Optimization) zur Optimierung von Inhalten für KI-Suchsysteme wie ChatGPT, Claude, Gemini und Perplexity - Erfahrung mit Performance-Marketing und Werbeanzeigen - Verständnis für Zielgruppen im Gesundheits- und Nahrungsergänzungsmarkt Benefits - 100 % Remote-Arbeit - Unbefristete Vollzeitstelle - Flexible Arbeitszeiten - Direkte Zusammenarbeit mit Marketing und Geschäftsführung - Hohe Eigenverantwortung und Gestaltungsspielraum - Spannende Projekte im Bereich Gesundheit und E-Commerce - Langfristige Entwicklungsperspektive in einem wachsenden Unternehmen - Möglichkeit, die Content-Strategie von Nature Heart aktiv mitzugestalten Bewerbung Bitte sende uns: - Deinen Lebenslauf - Arbeitsproben oder Referenzen - Beispiele für Produkttexte, Landing Pages oder Werbekampagnen - Erfahrungen im Bereich Health Claims und Gesundheitskommunikation - Frühestmöglichen Eintrittstermin - Gehaltsvorstellung Das macht Dich erfolgreich bei Nature Heart Du kannst wissenschaftliche Inhalte verständlich erklären, überzeugende Werbetexte schreiben und gleichzeitig sicherstellen, dass alle Aussagen den regulatorischen Anforderungen im Gesundheitsbereich entsprechen. Du verstehst, wie moderne Gesundheitsmarken kommunizieren müssen, um sowohl Menschen als auch Suchmaschinen und KI-Systeme zu überzeugen.

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