• Proactively research, identify, and engage target accounts and senior technology stakeholders through outbound channels (email, phone, LinkedIn, events). • Qualify inbound leads from marketing and partners, quickly assessing fit, urgency, and buying potential. • Book high-quality discovery meetings for Account Directors by uncovering customer pain points, goals, and decision-making structures. • Build and maintain a healthy pipeline of qualified opportunities through consistent, disciplined prospecting. • Personalize outreach using account research, industry trends, and Testlio use cases to create relevant conversations. • Collaborate closely with Account Directors to align on account strategy, messaging, and handoff expectations. • Maintain accurate activity, notes, and pipeline data in CRM tools to support forecasting and performance tracking. • Continuously test, refine, and improve outreach strategies based on performance data and feedback. • Partner with Marketing and Sales leadership on campaigns, target account lists, and strategic initiatives.

• Owning and progressing a portfolio of NHS accounts from opportunity through contract signature, including renewals, extensions, and expansion opportunities • Building and maintaining senior relationships across NHS trusts, ICSs, and wider healthcare stakeholders • Identifying, qualifying, and progressing new business opportunities, including tenders, framework opportunities, and partner-generated leads • Designing and embedding a scalable commercial growth framework, including pipeline management, forecasting, and CRM excellence • Collaborating closely with Impact Specialists and other colleagues to maximise account health, customer success, and growth opportunities • Leading commercial contributions to bids, tenders, and strategic proposals, including joint opportunities with partners • Representing Luscii at NHS conferences, industry events, and key stakeholder forums • Providing commercial insights, market intelligence, and strategic recommendations that support Luscii's continued growth in the UK

Role Description The Regional Business Coach (RBC) serves as a strategic business partner and operational leader for assigned franchise Bakery locations. They deliver Brand initiatives, strategies, operations objectives and foster regular communication between the Support Team and Bakery Owners. This role is responsible for driving operational excellence, sales growth, Guest experience, and Brand standards consistency while fostering strong relationships with Bakery Owners and their leadership teams. The RBC embodies and champions the Nothing Bundt Cakes culture and core values, helping Owners translate Brand strategy into operational execution. Through coaching, business consulting, data analysis, and Bakery visits, the RBC supports Bakery Owners in maximizing profitability, improving Guest satisfaction, and delivering exceptional Brand experiences. Success in this role is measured through Guest experience metrics, implementation of Brand initiatives, business growth, and the ability to influence positive outcomes across multiple Bakery locations. Qualifications - Strong operational, financial, and business acumen - Ability to analyze data, identify trends, and execute strategic action plans - Excellent coaching, communication, and relationship-building skills - Proven ability to influence and lead within a franchise or multi-unit environment - Strong organizational, problem-solving, and decision-making capabilities - Ability to effectively manage multiple priorities in a fast-paced environment - Self-motivated with the ability to work independently and exercise sound judgment - Passion for operational excellence and Guest experience Requirements - 3–5 years of franchise, restaurant, or retail operations experience required - Multi-unit leadership experience preferred - Associate or bachelor’s degree preferred - Ability to travel regularly within assigned region required - Must live in California, preferably San Joaquin Valley, Central Valley, Sacramento Valley, or Northern LA. Key Responsibilities - Operational Excellence & Brand Standards - Conduct regular Bakery visits to evaluate operational execution, Guest experience, food safety, product quality, and overall Brand compliance. - Coach Bakery Owners and leadership teams on operational best practices and execution strategies that improve consistency and profitability. - Support Bakery Owners and leadership Teams in developing action plans to address performance gaps and operational opportunities. - Business Consulting & Performance Growth - Analyze Bakery performance metrics, trends, and financial data to identify opportunities for sales growth, improved profitability, and operational efficiencies. - Facilitate Business Reviews and strategic planning conversations with Bakery Owners and leadership teams. - Partner with Owners and leadership teams to establish both short- and long-term business goals that align with company objectives and market opportunities. - Provide data-driven recommendations and strategic coaching to improve traffic, sales, labor management, Guest satisfaction, Brand standards and overall business performance. - Coaching & Influence - Build strong partnerships with Bakery Owners and leaders through consistent communication, trust, and collaboration. - Influence Owners and leaders to support and execute company initiatives, priorities, and strategic objectives. - Growth & New Bakery Support - Support Bakery Owners in evaluating growth readiness for future Bakery development. - Support successful new Bakery openings and Bakery graduation. - Provide ongoing operational support to new Bakeries to accelerate performance, profitability, and Brand alignment. - Communication & Collaboration - Serve as the primary liaison between the Support Center and Bakery Owners within the assigned region. - Deliver clear, timely, and effective communication regarding company initiatives, operational priorities, and Brand expectations. - Collaborate cross-functionally with internal departments to support Bakery Owners and Leadership Teams and resolve operational challenges. Core Values/Leadership Competencies - Servant’s Heart - Developer of people - Vision casting - Lead by example - Spirit of a Champion - Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses! - Excellence driven, desires feedback and improvement - Sound judgement - Genuine Connections - Intensely collaborative - Professional with the ability to influence at all levels - Communicates often and openly

• Manage and prospect strategic accounts with high ARR/NMRR potential, prioritizing quality and business fit over volume; • Execute ABM strategies (1:1, 1:Few and 1:Many) to engage Mid Market and Enterprise accounts; • Map technical, economic, and end-user stakeholders, customizing approaches for C-level executives, directors and heads; • Build value hypotheses and prospect driven by business problems, not just by product; • Schedule meetings with clear context, validated pain points and defined next steps for a smooth handoff to the sales team; • Analyze market data and interaction history to build and cleanse strategic databases; • Collaborate closely with Marketing and Commercial Intelligence to define plays, narratives and vertical positioning;