Role Description You’re not a “digital marketing person.” You’re the person who builds the thing, runs the campaign, reads the data, fixes what’s broken, and comes back Monday with three new ideas. You write HTML when you need to. You know what a Core Web Vital is and why it matters. You’ve managed an ad budget and actually hit your ROAS targets. If that’s you — Front + Center wants to talk. This is a high-impact individual contributor position with real leadership responsibility. You’ll set the digital strategy, execute it yourself, direct outside agencies and contractors, and collaborate with Marketing, Sales, and IT. No layers. No hand-off culture. You own the outcome. The role launches as an IC position — and as F+C scales, so does it. The expectation is that you’ll eventually build and lead a team underneath you. What You’ll Own - Website & UX - Front-end development, maintenance, and continuous improvement (HTML, CSS, JavaScript — you’re doing it yourself, not just managing it). - UI/UX optimization to cut friction, lift engagement, and drive conversion. - Page design and publishing via Adobe Creative Suite. - Structured A/B testing programs with measurable results. - Search: SEO & AEO - Comprehensive SEO strategy: on-page, technical, and off-page. - Answer Engine Optimization (AEO) — getting F+C content surfaced in Google AI Overviews, ChatGPT, Perplexity, and the AI search surfaces that are replacing traditional results. - Ongoing monitoring of rankings, crawl health, Core Web Vitals, and performance signals. - Paid Digital Advertising - End-to-end ownership of paid campaigns: Google Ads (Search, Display, Performance Max), PPC, and beyond. - Budget management, bid strategy, creative rotation — with ROAS accountability. - Attribution analysis to sharpen media mix and allocation. - Analytics, Reporting & AI - Own the full analytics stack: GA4, Tag Manager, dashboards, KPIs, and regular reporting that actually drives decisions. - Build and deploy AI-powered workflows — automated reporting, lead scoring, dynamic personalization, and whatever else gives F+C an edge. - Stay ahead of emerging platforms and bring the right ones in. - Demand Generation & eCommerce - Drive qualified leads and online sales through integrated B2C and B2B2C campaigns. - Manage and optimize the full ecommerce experience: ordering flows, product pages, pricing, checkout. - Build lead nurture programs with Sales to close the loop. - Competitive Intelligence & Vendor Management - Monitor competitor and home remodeling digital activity; benchmark F+C performance and surface opportunities proactively. - Lead external agencies and contractors — you set the bar, hold them to it, and replace them when needed. - Own vendor relationships day-to-day. Qualifications - 5+ years of progressive digital marketing experience in B2C or B2B2C environments. - Hands-on front-end dev skills (HTML, CSS, JavaScript) — you implement, not just direct. - Deep Google Ads expertise (Search, Display, Performance Max) and paid media fluency. - Strong SEO and AEO knowledge, including technical SEO and AI search visibility. - GA4 and Tag Manager proficiency; you build dashboards, not just read them. - Adobe Creative Suite for web and landing page design. - Experience managing outside agencies, freelancers, and contractors. - A demonstrated track record of building and deploying AI-powered marketing tools. - Strong analytical instincts and project management discipline. - Background in home improvement, home décor, remodeling, or a related category. - Familiarity with ecommerce platforms (Shopify, WooCommerce, BigCommerce, or similar). - Experience with A/B testing platforms (Optimizely, VWO, or native CMS tools). - Working knowledge of CRM and marketing automation platforms, HubSpot proficiency preferred. - Involvement in digital tool selection and implementation. Requirements - In your first 90 days: you’ve audited the digital footprint, established baseline KPIs, and know exactly where to push first. - By month 12: - Qualified lead volume and online sales are growing month over month. - Conversion rates are up, driven by a real testing program. - Paid media is hitting or beating ROAS targets. - The analytics environment is clean, current, and actually used to make decisions. - Vendors are delivering. On time. On budget. - The F+C digital presence looks exactly like what the brand is: modern, design-forward, and conversion-ready. Benefits - You own the full channel. No silos. No “that’s not my lane.” - Real budget. Real authority. A leadership team that trusts data over opinions. - A brand that’s genuinely design-forward — you’ll have great creative material to work with. - A role built to grow: this is the foundation of something larger. - Remote-first with on-site options in select markets. Compensation This is a salaried, exempt role starting at $80,000 per year. We recognize that the right person may bring more to the table than a starting figure reflects — final compensation is based on experience, skills, and qualifications. This position offers a competitive salary and comprehensive benefits package consistent with Northern Contours, Inc. standards, including health, dental, vision, 401(k), PTO and additional ancillary benefits.

Role Description Na Unicesumar, transformar vidas por meio da educação é o que nos move todos os dias. Se você quer construir uma carreira com propósito e fazer parte de uma equipe que impacta a vida de milhares de estudantes, venha crescer com a gente. - Atuação: Remoto. - Carga horária: De segunda a sexta-feira. - Todas as nossas oportunidades são inclusivas e também destinadas a pessoas com deficiência (PCD). Suas principais atividades: - Acompanhar e orientar o processo de aprendizagem dos estudantes no ambiente virtual de ensino; - Promover a mediação pedagógica entre o professor regente e os estudantes, garantindo alinhamento acadêmico; - Mediar e conduzir momentos síncronos, como aulas ao vivo e lives; - Apoiar a coordenação de curso no desenvolvimento e execução de ações acadêmicas; - Esclarecer dúvidas, estimular a participação dos estudantes e acompanhar o desempenho acadêmico; - Realizar intervenções pedagógicas sempre que necessário, contribuindo para a permanência e o sucesso do estudante; Qualifications - Graduação completa em Marketing; - Pós-Graduação completa na área; - Domínio em Pacote Office (Word, Excel e PowerPoint); - Perfil proativo, organizado, analítico e colaborativo. Benefits - Assistência Odontológica: Atendimento especializado, com coparticipação; - Seguro de Vida: Apólice de proteção financeira para garantir maior tranquilidade e suporte ao colaborador e aos seus familiares em momentos imprevistos; - GoGood Telemedicina: Pronto atendimento online disponível 24 horas por dia, 7 dias por semana. Inclui consultas mensais com psicólogos, suporte de médicos especialistas e a opção de inclusão gratuita de dependentes; - GoGood Academias: Acesso facilitado a uma ampla rede de academias e modalidades esportivas no país, garantindo tarifas significativamente mais acessíveis aos colaboradores; - Licenças Maternidade e Paternidade Estendidas: Período de afastamento ampliado para pais biológicos e adotivos, assegurando maior suporte na adaptação e nos cuidados iniciais com o bebê; - Day Off de Aniversário: Concessão de um dia de folga flexível no mês do seu aniversário para celebração e descanso; - Bolsas de Estudo para Graduação e Pós-Graduação: Descontos de 70% a 100% para o colaborador, alinhados aos critérios da nossa política interna de concessão de bolsas; - Bolsas de Estudo para Dependentes: Desconto de 70% em cursos de Graduação e Pós-Graduação para cônjuges e filhos, conforme diretrizes da política interna; - Programas de Mestrado e Doutorado: Incentivo à alta formação com até 70% de desconto, seguindo os critérios estabelecidos na política de bolsas e disponibilidade na região; - Vale Alimentação: Auxílio para despesas com alimentação e refeições diárias; - Clube de Vantagens: Portal de benefícios com descontos de até 60% em mais de 300 empresas parceiras nos segmentos de farmácias, turismo, educação, serviços de delivery, eletroeletrônicos, entre outros. Company Description Somos a Vitru Educação, um grupo educacional que reúne as marcas Unicesumar e Uniasselvi, levando ensino de qualidade para milhares de pessoas em todo o Brasil.

Role Description We're looking for a hands-on, full-stack Digital Marketing Specialist who genuinely knows it all, someone who can own the entire digital funnel end to end, from strategy and campaign build to copywriting, keyword research, paid media execution, CRM, and optimisation. This role suits someone who is confident driving strategy forward and contributing fresh thinking, rather than working solely from briefs. If you live and breathe campaigns, paid media, CRM, and performance data, this one's for you. Responsibilities - Campaign strategy, set-up & execution - Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation. - Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue. - Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live. - Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance. - Paid media & advertising - Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch. - Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets. - Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately. - Copywriting & keyword research - Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience. - Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting. - Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential). - CRM & lead generation - Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers. - Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential). - Analytics & optimisation - Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers. - Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance. - Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better. - Audience targeting & segmentation - Research and segment audiences to identify the customer groups that matter most. - Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people. - Collaboration - Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution. Qualifications - 5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment. - A proven track record of building, running, and optimising successful campaigns across multiple channels. - Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen). - Essential hands-on experience with SEMrush (keyword research, competitor analysis, SEO). - Hands-on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch. - Strong copywriting skills and the ability to research and select high-performing keywords. - Experience managing CRM, email automation, and lead nurture workflows. - Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar. - Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods. - Excellent communication skills, able to present complex data and ideas clearly and turn them into action. - Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment. The kind of person we're looking for - Proactive - you spot the opportunity and act on it before you're asked. - Dynamic - you move fast, adapt, and thrive when things change. - Full of ideas - you bring genuine creativity and a constant stream of things worth testing. - Deeply knowledgeable - you understand the why behind every channel, metric, and tactic, not just the how. - Self-starting and accountable - you own outcomes and don't need chasing.

• Own and execute technical SEO strategy across multiple brand websites • Lead Generative Engine Optimisation (GEO) initiatives to improve visibility in AI-driven search • Conduct keyword research, site audits, on-page optimisation, and link building activities • Use tools such as SEMrush, Ahrefs, Screaming Frog, or similar to monitor and report on performance • Track rankings and organic traffic, providing regular reporting with clear insights • Set up, manage, and optimise Google Ads campaigns across search and shopping • Monitor budget, bid strategy, and conversion performance • Collaborate with the local marketing team on ad copy and landing page direction • Build and maintain websites for Superpop and related brands (primarily WordPress and Shopify) • Self-host websites on platforms such as Vultr or equivalent • Implement on-page SEO as part of the build process • Work with provided creative assets (images, copy, brand guidelines) to produce polished, high-converting websites • Ensure forms, integrations, and technical functionality are working correctly • Maintain and update websites on an ongoing basis as the business evolves • Support integration of sales platforms with accounting and CRM systems • Assist with automation and workflow improvements as the business scales • Troubleshoot technical issues across digital tools and platforms