• Lead go-to-market strategy for multilingual AI • Collaborate with Sales and Marketing teams • Develop partnerships with key tech players • Represent Centific at industry events and meetings

• Uplevel Apollo’s competitive intelligence program, including monitoring priority competitors, emerging entrants, and macro trends in the GTM/AI space. • Conduct deep competitive analyses - win/loss patterns, product feature gaps, GTM motions, pricing comparisons, customer sentiment, etc. • Translate competitive insights into campaign-level messaging, including launch narratives, demand gen themes, and field-facing positioning. • Partner with the broader Product Marketing team to ensure a strong competitive angle is embedded across all messaging, from launches and solutions messaging to website copy and enablement materials. • Establish a recurring competitive enablement loop across Sales, Customer Success, and Product, including battlecards, objection handling, and regular competitive updates. • Create and own competitive talk tracks for priority competitors, partnering with Sales, Sales Engineering, and Enablement to support head-to-head competitive deals with clear guidance on when to lean in vs. when to walk away. • Partner with Sales Enablement and RevOps to identify opportunities to improve competitive win rates. Develop targeted sales plays to support company-wide compete campaigns, and to address consistent loss patterns in specific segments, use cases, or deal sizes. • Create executive-ready insights that influence product strategy, positioning, and long-term roadmap.

• Take the helm of bringing verticalized solutions to market in industries like Financial Services, Banking, Insurance, Healthcare, Life Sciences, among others. • Inspiring, inventing, and driving our Solutions' integrated marketing in an ever-evolving automation and AI landscape. • Collaborating with multiple teams to define strategies and content across all stages of product development and through various marketing channels. • Optimize for what drives successful product launches and customer deal closing, continuously refining the impact of your solutions' growth plans.

• Define and evolve NetBox Labs’ core product and portfolio narrative as the company scales and expands into multiple products • Establish clear positioning, messaging, and value propositions across products, audiences, and use cases • Translate technical capabilities into buyer-specific narratives for different buying centers, balancing depth with clarity • Ensure consistent storytelling across the website, product launches, sales motions, and external communications • Lead product launch strategy and execution, including launch frameworks, readiness, and success metrics • Partner with Sales on enablement including persona development, talk tracks, objection handling, proof points, and competitive battlecards • Collaborate with Marketing on analyst relations and broader go-to-market initiatives • Deliver ongoing competitive and market intelligence to inform product and GTM strategy