Integrated Specialty Coverages (ISC) provides specialized insurance solutions across various industries to improve client service, achieve underwriting excellen
Senior Manager, Marketing Analytics, Operations
Location
United States
Posted
4 days ago
Salary
$145K - $155K / year
Seniority
Senior
Job Description
Senior Manager, Marketing Analytics, Operations
Integrated Specialty Coverages - ISC
• Own the design, build, and ongoing management of ISC’s centralized marketing data infrastructure: Snowflake data warehouse, dbt transformation layer, Fivetran/Airbyte ingestion pipelines, and Looker BI dashboards build spanning all five retail business units. • Define and maintain the canonical KPI framework across the RMT — including CAC, CAC% of Gross Revenue, ROAS, LTV:CAC, CVR (quote-to-bind), impression share, and email revenue attribution — in close collaboration with Head of Digital Marketing, BU leads and Finance; serve as the authoritative source for portfolio-level performance measurement. • Ensure accurate marketing tracking and attribution across all paid and owned channels: oversee pixel governance, server-side CAPI implementation, GTM configuration, offline conversion pass-back, and call tracking; resolve attribution gaps that currently impede value-based bidding and ROAS reporting across the portfolio. • Develop forecasting models, performance targets, and budget scenario analyses that enable data-driven budget reallocation. • Lead incrementality testing program design and execution, including geo holdout tests, lift studies, and creative A/B test measurement, to validate the true incremental impact of marketing spend and channel diversification decisions. • Deliver bi-weekly executive marketing summary reports and enable weekly automated channel-level, partner-level, and campaign-level reporting for the full RMT; build the self-service analytics capability that eliminates the current 2–3 day reporting lag across the portfolio.
Job Requirements
- 5+ years of marketing analytics or marketing operations experience, with at least 2 years in a role with direct ownership of a Snowflake (or equivalent cloud data warehouse) and BI tool environment (Looker strongly preferred).
- Demonstrated proficiency with DBT for data modeling and transformation; experience building and maintaining CAC, ROAS, and multi-touch attribution models from raw ad platform data.
- Deep understanding of digital marketing measurement across paid search (Google Ads, Microsoft Ads), paid social (Meta CAPI, pixel), and affiliate/aggregator channels; ability to diagnose and resolve tracking and attribution failures independently.
- Hands-on experience with data ingestion tools (Fivetran, Airbyte, or equivalent) and data pipeline management across multiple source systems including Google Ads API, Meta Ads API, GA4, CRM/policy systems, and email platforms.
- Strong proficiency in SQL (required); Python for analytics a plus; LookML experience strongly preferred for Looker dashboard and data model development.
- Proven ability to translate complex data infrastructure and attribution findings into clear, executive-ready insights and recommendations; experience presenting to VP- or C-level stakeholders in a performance marketing context.
- Experience operating in a multi-brand or multi-BU environment strongly preferred; insurance, financial services, or other high-CPC/compliance-oriented vertical experience strongly preferred.
Benefits
- Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
- Professional development opportunities
- Owner Referral Program
- Work from home reimbursement for remote/hybrid roles
- Canary emergency financial assistance program
- Comprehensive medical, dental, vision
- Life/AD&D Insurance
- Confidential, Employee Assistance Program
- Health Savings Account, includes company contribution
- Short-term disability
- Voluntary benefits - supplemental accident, critical illness, hospital insurance
- Employee discounts
- 401(k) Plan with company match contribution
- Addition Wealth Financial Wellness Program
- Various Time Off Programs
- 11 company paid holidays
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