Do You Convert

• Manage and optimize paid search and paid social campaigns across Google and Meta on behalf of clients • Handle budgets, bidding strategies, ad targeting, and creative, keeping everything running efficiently and on-spend • Dig into analytics to spot trends, surface insights, and continuously improve campaign performance • Conduct ongoing keyword research, expansion, and refinement • Track, report, and analyze website analytics and PPC campaign data • Research competitor SEM strategies and identify opportunities • Stay ahead of changes in the digital marketing landscape and help shape how we respond • Partner closely with clients to understand their goals and deliver results that matter to them

• Creating design assets for campaigns, print materials, signage, and brand touchpoints • Exhibit excellent skills in project management and client communication • Execute and manage the day-to-day responsibilities of our creative services department • Demonstrate exceptional design abilities, great attention to detail, follow brand guidelines, and be able to collaborate with others on the team and across the organization

• Manage the creation of campaigns based on stated goals of client • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features • Track, report, and analyze website analytics on all social campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and images for all social campaigns to maximize ad spend ROI • Coordinate with individual builder partner requests and goals • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyze competitor SEM campaigns • Identify SEO opportunities based on SEM data and results • Edit and update existing email marketing templates • Regular analysis and reporting of research findings • General support and assistance for our builder partners

• Assist with onboarding new Online Sales Specialists • Facilitate training programs • Collaborate with builder partners for recruitment and hiring • Conduct training presentations • Create new training content

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum results across paid channels • Identity changes in the digital marketing landscape and help develop strategies for client results • Maintain accuracy of price points and ad copy • Optimize bidding strategies for maximum efficiency • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Perform ongoing paid keyword discovery, expansion, and optimization • Research and analyze competitor SEM campaigns • Coordinate with individual client requests and goals