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Senior Analyst, Analytics & Insights
Location
Minnesota
Posted
3 days ago
Salary
$90K - $125K / year
Seniority
Senior
Job Description
Senior Analyst, Analytics & Insights
Bold Orange
• Analyze integrated marketing and customer journey datasets to understand the drivers of success/failure in the context of client strategy and develop clear recommendations for a non-technical audience from this data. • Build machine learning models (scikit-learn, XGBoost) & run statistical experiments (control vs. exposed, MAB) to validate, predict, and identify drivers of marketing outcomes. • Explore and learn to leverage new analytics datasets and tools, helping clients understand how they can support insights and optimization. • Design, build, and train clients to understand reporting, dashboards, and performance insights for ongoing client delivery (Data Studio, PowerBI, Tableau, PowerPoint). • Present and discuss analysis with internal stakeholders and clients, including adapting content for different audiences. • Build and maintain data architecture documentation to ensure clarity across teams on what datasets are canonical and where they come from. • Mentor junior analytics team members to support their ongoing development, always promoting creativity as well as structured thinking.
Job Requirements
- At least 5+ years domain experience within digital analytics, marketing analytics or related field.
- Working knowledge of SQL and Python (incl. Pandas) for analytics and machine learning
- Experience with statistical modeling and experimental design, including randomized control designs, regression modeling, decision tree / random forest classification, or other machine learning approaches.
- Bachelor’s degree in data science, business analytics, social sciences, or another related discipline with meaningful exposure to data analysis.
- Ability to thrive in a highly collaborative, cross-functional environment where analytics supports and works closely with tech, creative, and execution teams
- Innately curious and keen to learn new skills and new tools
- Excellent communication skills – verbal and written. This is a client-facing analytics role.
Benefits
- Medical, dental, and vision insurance
- Virtual mental health support
- Health Savings and Flexible Spending Accounts (including dependent care)
- Infertility and critical illness benefits
- 401(k) with generous 6–10% employer contribution
- Paid parental leave
- Tuition reimbursement
- Free parking and commuter support
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