• Own solution positioning, messaging quality, and narrative clarity across priority solution areas aligned to 1Password’s Identity Security and AI strategy. • Translate complex IT and security challenges into clear, compelling narratives and content that moves buyers through the funnel and helps sellers win. • Accountable for the clarity, differentiation, and consistency of solution narratives across the company. • Partner closely with Product Marketing, Global Campaigns, Demand, and GTM Enablement to ensure solutions show up consistently across campaigns, content, and sales motions. • Deliver clear differentiation, strong market fluency, and high-impact solution storytelling that scales across the funnel. • Help shape how identity security, privileged access, and credential management evolve.

• Optimize and operate a scalable outbound engine that delivers predictable, high-quality pipeline. • Own infrastructure architecture and tool stack selection. • Manage ICP segmentation and targeting frameworks. • Develop high-conversion outbound messaging and multi-touch sequences. • Report on performance metrics tied to revenue outcomes.

About Crexi Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights generated by Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence. To date, Crexi has facilitated over $1 trillion in transactions, 8.6 billion square feet leased, and supports a growing community of more than 2 million monthly active users. Crexi’s mission is to catalyze the next generation of commercial real estate through three core pillars: Access, Innovation, and Connection. Crexi’s platform democratizes CRE by providing unprecedented access to market insights and opportunities, accelerates CRE dealmaking with purpose-built technology that enhances speed and transparency; and empowers CRE professionals with a centralized platform designed for real-time collaboration and success. About This Role: The GTM Operations Manager is responsible for operationalizing GTM strategy, optimizing performance, and helping to maintain alignment cross functionally. This role sits at the intersection of strategy and execution, partnering closely with senior leaders to manage scalable, data-driven operating models while maintaining excellence in execution, governance, and accountability. What You’ll Do Owns and maintains the GTM tracker, ensuring all initiatives, milestones, and deliverables are accurately documented and up to date. Serves as project manager for critical cross-functional initiatives, defining clear milestones, owners, dependencies, and outcomes; follows up with project owners across departments to track progress, identify blockers, and ensure timely completion. Partners cross functionally to ensure cohesive execution of GTM strategy. Manages documentation, communication, and governance of standard operating procedures across GTM teams. Identifies operational bottlenecks and escalates issues, working with stakeholders to implement solutions that improve speed, clarity, and execution quality. Acts as a trusted partner to GTM leadership, providing visibility into project status and organizational alignment. Coordinates project-based workstreams, ensuring clear communication and accountability across teams. Supports a culture of accountability, operational rigor, and data-driven decision making. Facilitates alignment among diverse stakeholders around shared goals and priorities. Performs other duties as assigned. Who You Are

• Own and execute messaging and positioning for ISV, SI, and OEM personas • Develop clear, differentiated commercial value propositions for Platform Engineering and DevOps leaders • Build and maintain competitive battlecards and technical positioning against commercial platform and DevOps vendors • Partner with Product to propose and refine commercial pricing and packaging models • Create and maintain persona-specific enablement materials, including architecture diagrams, positioning decks, FAQs, and technical briefs • Support approximately 30% customer facing engagement, including late-stage deal support and technical positioning conversations • Translate product capabilities into repeatable sales narratives and field-ready assets • Work closely with Sales Architects to ensure consistency between narrative and solutioning • Provide structured commercial feedback to Product based on buyer conversations and deal friction • Deliver webinars, field presentations, and partner-facing technical content • Ensure consistency of commercial messaging across website, campaigns, and events • Operate effectively in a fast-paced, remote environment with cross-functional collaboration