Title: Web Analytics Specialist Location: Bonita Springs United States Job Description: POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites, Google Tag Manager, and our various advertising platforms including Google, Meta, and Microsoft. …" /> Web Analytics Specialist @ Discovery Senior Living $52,000 ‒ $65,000 Annually Web Analytics Specialist Remote - Bonita Springs, FL POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites, Google Tag Manager, and our various advertising platforms including Google, Meta, and Microsoft. …","html_description":" POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites, Google Tag Manager, and our various advertising platforms including Google, Meta, and Microsoft. ESSENTIAL DUTIES AND RESPONSIBILITIES The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned. - Google Tag Manager & Infrastructure - Architecture & Deployment: Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data. - Server-Side Implementation: Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance. - Quality Assurance: Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience. - Analytics & Reporting Ecosystem - GA4 Mastery: Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties. - Search Integration: Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting. - UTM Governance: Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution. - Conversion Tracking & Paid Media Support - Action Optimization: Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking. - Platform Syncing: Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI. - Multi-Channel Tracking: Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms. - Testing & Technical Management - End-to-End Testing: Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms. - API Management: Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation. - Data Visualization & API Management - Looker Studio: Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance. - Search Console API: Manage Google Search Console API connections for advanced SEO data extraction and reporting QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Educational Requirements and Experience: - Technical Expertise: Advanced proficiency in GTM (Web & Server-Side) and GA4. - Platform Knowledge: Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console. - Problem Solving: Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode. - Data Integrity: Strong understanding of UTM parameters and data layering to ensure high-quality reporting. - Communication: Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders. - Experience with a variety of Marketing Automation and CMS systems a plus. - Capacity to function in a fast-paced, high-pressure environment - Strong time management and multitasking skills with the ability to prioritize tasks - Ability to follow and take direction and feedback - Ability to build relationships and articulate ideas well with a keen attention to detail. - Critical thinking and problem-solving skills - Ability to work with teams and collaborate Knowledge, Skills and Abilities: Language Skills: Above average communication skills. Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Other Skills and Abilities: Excellent writing, grammar, editing, copywriting and presentation skills required. Ability to multi-task in a fast-paced environment. ENVIROMENTAL CAPABILITY Works primarily indoors in a climate-controlled setting. PHYSICAL REQUIRMENTS The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

• Design and ship, not hand off. Take a feature from Figma to a merged PR: ViewComponents, Stimulus controllers, Tailwind, the whole thing. • Own the dashboard. The logged-in experience: usage analytics, request history, billing, API keys. Make a data-dense console feel calm instead of cluttered. • Build interactive API playgrounds. Where a developer fires a real request and watches structured JSON come back live. Make it the thing people screenshot and share. • Own the docs and marketing experience. Keep the component system coherent, fast, and beautiful as the product grows week over week. • Build honest data viz. Turn raw metrics into charts a developer trusts at a glance, using a consistent, semantic color system. • Hold the line on craft. Native HTML first, Turbo Frames over client-side state, Tailwind over inline styles. Push Hotwire to its limits before reaching for a dependency. • Clean up as you go. Tame the JavaScript bundle, kill dead CSS and one-off controllers before they pile up. • You own the front end. We don't hand you pixel-perfect specs. You decide what deserves polish now and what ships good-enough, and you make the call.

Role Description Wir suchen einen erfahrenen Senior Full Stack Developer mit fundierten Kenntnissen in PHP, Laravel und vue.js. Du bist verantwortlich für die Entwicklung und Wartung moderner Webanwendungen und arbeitest eng mit unserem Frontend- und DevOps-Team zusammen. - Entwicklung und Wartung von Backend-Systemen mit PHP und Laravel - Entwurf und Implementierung von RESTful APIs - Integration von Frontend-Komponenten mit vue.js - Optimierung von Datenbankabfragen (MySQL/PostgreSQL) - Sicherstellung von Code-Qualität durch Code-Reviews und Tests - Zusammenarbeit mit Frontend- und DevOps-Teams - Analyse und Behebung von Fehlern und Performance-Problemen - Dokumentation von Prozessen und Architekturen Qualifications - Mehrjährige Berufserfahrung als Backend Developer - Sehr gute Kenntnisse in PHP und Laravel - Erfahrung mit vue.js und modernen Frontend-Technologien - Sicherer Umgang mit relationalen Datenbanken (MySQL/PostgreSQL) - Erfahrung mit Versionskontrollsystemen (z.B. Git) - Kenntnisse in der Entwicklung von RESTful APIs - Erfahrung mit agilen Entwicklungsmethoden (Scrum/Kanban) - Von Vorteil: Erfahrung mit Firebase - Gute Deutsch- und Englischkenntnisse Benefits - Full Remote - Flexible Arbeitszeiten - Stelle ist auf Stundenbasis / monatliche Abrechnung

• Champion the adoption and safe use of AI-assisted development tools (e.g., code completion, code review agents) to enhance team productivity and code quality • Maintain, debug, and develop across our diverse CMS ecosystem (HubSpot, WordPress, Craft CMS, etc.) while building new features on the Next.js/Contentstack architecture • Apply knowledge of LLMs and automation principles to develop internal tooling or custom scripts that accelerate web development workflows and increase team velocity • Develop modular UI components and structured content models within headless CMS to support flexible, drag and drop web page development • Ensure all templates and components meet standards for responsiveness, accessibility, performance, and cross-browser compatibility • Work with marketing, design, SEO, and stakeholders to scope technical requirements, and deliver site changes aligned with business goals • Implement, test, and validate analytics, pixels, tags, forms, and event tracking across platforms • Manage development and production environments, backups, and deployment workflows; document site architecture, dependencies, and technical operating procedures • Own the delivery path (DNS, CDN, WAF, Origin) and manage integrations with martech like HubSpot via REST/GraphQL APIs • Set patterns for code structure, testing, and CI/CD while championing best practices and predictable delivery.