Role Description We are looking for a skilled Digital Marketing and Web Specialist to take ownership of our online presence across multiple brands. You will lead our SEO and GEO strategy, manage Google Ads campaigns, and build and maintain our websites. Our in-house marketing team handles creative assets, brand direction, and content; you handle the technical and performance side. This is a role with real scope to grow. As trust builds, you will have the opportunity to take on broader technical responsibilities across system integrations and business operations. Key Responsibilities - SEO & GEO - Own and execute technical SEO strategy across multiple brand websites - Lead Generative Engine Optimisation (GEO) initiatives to improve visibility in AI-driven search - Conduct keyword research, site audits, on-page optimisation, and link building activities - Use tools such as SEMrush, Ahrefs, Screaming Frog, or similar to monitor and report on performance - Track rankings and organic traffic, providing regular reporting with clear insights - Google Ads & Paid Search - Set up, manage, and optimise Google Ads campaigns across search and shopping - Monitor budget, bid strategy, and conversion performance - Collaborate with the local marketing team on ad copy and landing page direction - Website Build & Management - Build and maintain websites for Superpop and related brands (primarily WordPress and Shopify) - Self-host websites on platforms such as Vultr or equivalent - Implement on-page SEO as part of the build process - Work with provided creative assets (images, copy, brand guidelines) to produce polished, high-converting websites - Ensure forms, integrations, and technical functionality are working correctly - Maintain and update websites on an ongoing basis as the business evolves - Technical Integrations (Nice to Have) - Support integration of sales platforms with accounting and CRM systems - Assist with automation and workflow improvements as the business scales - Troubleshoot technical issues across digital tools and platforms Qualifications - Minimum 3-5 years experience in SEO, including technical SEO - Demonstrated experience with GEO or AI-search optimisation - Hands-on experience managing Google Ads campaigns - Ability to build and manage websites in WordPress and/or Shopify - Strong understanding of website hosting and self-hosted environments - Proficient with SEO tooling (SEMrush, Ahrefs, or equivalent) - Excellent written and spoken English - Experience working with international clients, preferably Australian or UK-based - Autonomous and outcomes-focused - Comfortable working collaboratively with a remote in-house marketing team Nice to Have - Experience with system integrations (sales platforms, accounting software, CRMs) - Familiarity with automation tools and workflow platforms - Background in e-commerce or FMCG brands - Sales experience Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

• Develop and implement comprehensive digital marketing strategies that align with our client’s business goals. • Conduct market research and competitor analysis to identify opportunities and threats in the digital landscape. • Identify and prioritize key digital channels for maximum impact, including SEO, SEM, social media, email, and content marketing. • Plan, launch, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms. • Monitor and optimize campaigns to maximize ROI and achieve key performance indicators (KPIs). • Leverage A/B testing, conversion rate optimization, and data analytics to refine campaign performance. • Develop and manage high-quality content, including blogs, articles, infographics, and videos, to align with brand messaging and goals. • Implement social media strategies to build brand awareness and foster audience engagement. • Create and maintain a content calendar to ensure consistent, timely delivery of content across all digital channels. • Monitor social media performance, engage with followers, and manage community interactions. • Develop and execute email marketing campaigns to nurture leads and retain customers. • Track, analyze, and report on the performance of all digital marketing activities using analytics tools.

Role Description We’re looking for a digitally-savvy marketing professional to own our online presence, from SEO and Google Ads to social media and content. This is a hands-on role for someone who understands digital marketing deeply and can work autonomously to drive measurable results. Key Responsibilities: - Search Engine Optimisation (SEO) — Core Focus - Develop and execute the firm’s SEO strategy to grow organic search visibility - Conduct keyword research and implement on-page optimisation across the website - Manage technical SEO foundations (site structure, metadata, page speed, schema) - Build and manage a link-building pipeline (guest posts, citations, partnerships) - Use tools like Ahrefs or SEMrush to track rankings, traffic, and opportunities - Provide regular SEO performance reports with clear recommendations - Paid Advertising & Social Media - Manage and optimise Google Ads campaigns, including budget and performance tracking - Maintain and grow the firm’s presence on LinkedIn, Facebook, and Instagram - Plan, schedule, and publish content across channels in line with brand tone - Content & Website - Collaborate with internal staff to develop articles, updates, and campaign content - Coordinate publishing of website and blog content - Keep the website current and aligned with firm branding - Reporting & Analytics - Track and report on performance across SEO, Google Ads, and social channels - Translate data into clear insights and actionable recommendations - Assist with marketing planning and budget tracking as required - External Partnerships & General Support - Liaise with external marketing providers and agencies - Coordinate campaigns and ensure deliverables are met on time - Assist with broader initiatives including sponsorships and promotions - Assist with general Admin tasks where needed Qualifications - 3+ years in digital marketing with a strong SEO focus - Experience in Ahrefs, SEMrush, or similar SEO tools - Hands-on experience managing Google Ads campaigns - Social media management across LinkedIn, Facebook, and Instagram - Comfortable with basic graphic design (Canva or similar) - Strong written English and communication skills - Highly organised, self-directed, and outcomes-focused Requirements - This is a remote role that will be set up as an independent contractor engagement. - To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

• LAUNCH and SCALE PPC campaigns that generate high-quality leads every month. • OPTIMISE ad copy, creatives, and landing pages to drive better engagement and conversion. • ANALYSE campaign data and sales results to uncover strategies that boost ROI and scale revenue. • ELEVATE Appetiser to global thought-leader status in digital growth. • Be pushed to DEVELOP YOURSELF personally and professionally • Other tasks that may be assigned from time to time