About Bidease Bidease is a fast-growing mobile ad tech company specializing in in-app programmatic advertising . Our DSP empowers advertisers to efficiently reach their target audiences across mobile devices. We work with top brands, agencies, and app developers to drive measurable growth through data-driven performance. About the Role We are hiring a Director, Content & Digital Marketing to own Bidease’s core market narrative, content systems, and digital presence. This is a hands-on leadership role for a senior builder–operator who understands how mobile app growth teams think and knows how to translate that reality into clear, credible messaging and scalable GTM programs. You will set editorial direction, design AI-enabled content and lifecycle systems, and execute selectively where it creates the most leverage, using AI, freelancers, and agency partners to scale your impact over time. While we prefer candidates based in the San Francisco Bay Area, we are open to exceptional candidates elsewhere who are willing to travel regularly and work from our San Francisco office as our footprint grows. Key Responsibilities Own Bidease’s editorial direction and core market narrative, ensuring clarity and consistency across web, email, reports, events, community, and product-facing content. Create, edit, and oversee high-quality content for senior mobile app growth leaders (Directors, VPs, Heads of Growth, UA, and Monetization). Design and operate AI-enabled content workflows, including research, synthesis, drafting, repurposing, and multi-format production. Own the digital experience on Bidease.com, including messaging, structure, and user journeys. Design, build, and run lifecycle and email programs in HubSpot, integrated with events, CRM, and sales motions. Activate and distribute content across LinkedIn, email, paid channels, and community touchpoints, balancing organic and paid amplification. Turn events, webinars, reports, and industry gatherings into repeatable content engines, not one-off moments. Build and improve content-driven GTM systems across HubSpot, CMS, AI tools, and distribution workflows. Partner closely with sales, product, and leadership to ensure messaging reflects market reality, customer needs, and revenue priorities. Requirements Competitive Compensation: $140,000 - $180,000 plus bi-annual bonus, depending on experience and location Participation in company equity plan Comprehensive Benefits: Medical, Dental, and Vision coverage Unlimited PTO + 10 Sick Days + 13 Paid Holidays Paid Parental Leave (14 weeks Primary / 7 weeks Secondary) 401k & Retirement Planning Wellness Perks: Internet, cell phone, gym, and commuter stipends Hybrid Work Model: 3 days in the SF/NY office, or fully remote for US-based candidates Diverse & multicultural team, working with colleagues from all over the world Career Growth: The chance to make an impact at a company recognized by Fortune Magazine as one of America’s Top 500 Most Innovative Companies Join us and be part of a team that’s shaping the future of mobile advertising! 🚀

• Assist in the execution of digital and integrated marketing campaigns across channels (email, web, paid media, social, video, etc.) • Coordinate campaign timelines, deliverables, and approvals to ensure on-time launches • Support asset trafficking, QA, and deployment in marketing platforms and tools • Maintain campaign documentation, briefs, and status updates • Coordinate with agencies on asset development, revisions, and delivery against campaign requirements. • Coordinate with digital and media partners to ensure accurate setup and timely activation of all campaign assets. • Escalate risks and blockers with proposed solutions. • Own day-to-day coordination of the video case study program from intake through production, launch and activation. • Manage timelines, deliverables, and approvals across internal teams and external video vendors • Coordinate clinical scheduling, internal stakeholders, legal/compliance review, and final approvals • Ensure video assets are properly archived, tagged, and distributed for use across marketing channels • Partner with the marketing team to activate video case studies across campaigns, web, sales enablement, and social • Compile and maintain campaign and video performance reports using tools such as Google Analytics, CRM platforms, and marketing automation systems • Track KPIs related to campaign effectiveness, engagement, and video performance • Support the creation of dashboards and reports (e.g., Power BI) to share insights with stakeholders • Identify trends, insights, and opportunities to improve campaign and content performance • Assist in analyzing campaign and content results to inform optimization recommendations • Support A/B testing, audience segmentation analysis, and channel performance reviews • Apply learnings from campaign and video performance to future initiatives • Manage project timelines, task tracking, and dependencies across multiple campaigns and content initiatives • Coordinate with internal teams (marketing, creative, digital, legal, operations) and external vendors/agencies • Help ensure marketing workflows, tools, and processes are followed and documented. • Support ad hoc projects and process improvements as the team evolves

• Market and promote transformative programs and events online. • Conduct effective phone and Zoom interviews with prospective leads using a proven, scripted approach. • Stay updated on the latest online marketing, advertising, and lead-generation tools. • Participate in global training sessions led by seasoned leaders. • Recruit, guide, assist, and mentor your team throughout training and beyond.

• Own the overarching content and growth strategy for all our platforms (TikTok, Instagram Reels, YouTube Shorts, etc.). • Lead a rapid-fire experimentation process, tracking analytics, A/B testing formats, hooks, topics, and storytelling techniques daily to find what resonates and scales. • Constantly find new ways to go viral, growth hack algorithms, and convert new viewers into a deeper community relationship (email subscribers, Discord members, live events etc.). • You’ll also lead in project managing across all our pages, posting content, and actively looking for ways to improve our systems and processes.