• Own the overarching content and growth strategy for all our platforms (TikTok, Instagram Reels, YouTube Shorts, etc.). • Lead a rapid-fire experimentation process, tracking analytics, A/B testing formats, hooks, topics, and storytelling techniques daily to find what resonates and scales. • Constantly find new ways to go viral, growth hack algorithms, and convert new viewers into a deeper community relationship (email subscribers, Discord members, live events etc.). • You’ll also lead in project managing across all our pages, posting content, and actively looking for ways to improve our systems and processes.

• Develop, implement, and manage digital marketing campaigns across social media, email, paid ads, and content platforms • Create engaging content for social channels, blogs,and other marketing materials • Optimize website and landing page performance through SEO best practices • Monitor, analyze, and report on campaign performance using analytics tools • Manage social media calendars and community engagement activities • Collaborate with designers, writers, and other team members to execute creative campaigns • Conduct market and competitor research to identify growth opportunities • Support lead generation activities and nurture marketing funnels • Recommend improvements to digital strategy based on data insights

• Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch. • Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science • Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators • Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs • Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts • Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies • Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist • Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed. • Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results • Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables. • Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success • Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders • Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

• Play a central role in managing and optimizing the creative project lifecycle—from ticket intake to delivery and performance reporting. • Act as a proactive problem-solver and systems thinker innovating cutting efficiencies within Asana and the broader creative workflow. • Work cross-functionally with Creative, Performance, and Account teams ensuring clarity, momentum, and alignment across projects. • Lead efforts to streamline tools, automate repeatable processes, and elevate the operational quality of the creative function.