Senior Solutions Marketing Manager – Security

Security EngineerSecurity EngineerFull TimeRemoteSeniorTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

$130K - $150K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishGo

Job Description

Senior Solutions Marketing Manager – Security

SHI International Corp.

• Go-to-Market Leadership: Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans • Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs • Partner with Product Management to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging • Partner closely with sales and enablement teams to articulate features, benefits, and competitive differentiators, which includes building robust playbooks, providing actionable competitive intelligence, and creating impactful enablement programs • Roadmap our product and services priorities across launches, new releases, content, campaigns, events, and sales enablement • Positioning and Messaging: Create differentiated security and data center messaging for both sales and customers that conveys how technology drives organization value • Differentiate SHI in the market by emphasizing unique value propositions and business outcomes align this with the voice of the customer • Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs • Own win/loss analysis, translating insights into actionable recommendations • Act as the voice of the customer to inform product development, solution packaging and marketing strategies • Develop, along with sales enablement, succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of security or data center offerings • Craft high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards • Support advocacy programs with case studies and customer success stories • Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline • Develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey • Support security and data center thought leadership programs by creating white papers, research studies, reports, etc • Build strong relationships with analysts and influencers to enhance SHI’s security and data center positions in the market • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback • Provide updates to senior leadership on key strategic initiatives and plans

Job Requirements

  • Completed Bachelor’s degree or relevant work experience required
  • 5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
  • Experience in B2B marketing, with exposure to both enterprise and SMB businesses
  • Ability to think strategically and develop comprehensive go-to-market plans
  • Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
  • Proven ability to execute successful product launches that drive awareness and pipeline
  • Strong ability to craft compelling messaging and positioning for technology products and services
  • Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
  • Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
  • Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
  • Metrics-driven and focused on driving incremental results.

Benefits

  • Health, wellness, and financial benefits to offer peace of mind to you and your family
  • Continuous professional growth and leadership opportunities
  • World-class facilities and the technology you need to thrive – in our offices or yours

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