• Support execution of ABM and demand generation campaigns aligned to defined audiences, accounts, and growth priorities • Assist with campaign build, launch, and maintenance across marketing systems (e.g., email, social media, website landing pages, and paid programs) • Help translate target account lists, personas, and campaign goals into executable marketing tactics • Monitor campaign performance and make recommendations for optimization based on engagement and conversion data • Draft and adapt campaign content, including email, paid ad, and landing page copy aligned to campaign objectives • Support development of campaign collateral and support assets (e.g., one-pagers, webinar follow-up materials, event assets, etc) using existing templates and brand guidelines • Iterate on copy and assets based on performance insights and feedback • Coordinate with Sales and Account Management to support campaign alignment, handoff, and follow-up • Prepare and present internal teams with campaign context, timelines, and performance insights • Support creation and organization of campaign assets, templates, and documentation • Track and report on campaign performance, including target account engagement and reach, lead volume, conversion, and pipeline contribution • Assist with maintaining dashboards and performance summaries • Identify opportunities to improve campaign effectiveness and execution efficiency • Performs other duties as needed.

• Develop, execute, track and optimize end-to-end demand engine • Own the strategy and execution of programs that create and capture demand across the full buyer journey • Partner closely with our outbound ADR team, Customers Success, Sales & Marketing teams to align on goals, messaging, processes, and KPIs • Lead the demand gen team responsible for our portfolio of programs across all channels and the entire customer journey • Track and report on key demand gen metrics to include sources impacting booked meetings, opportunities, HIRO pipeline, and revenue • Proactively leverage a multi-channel approach, including SEM, SEO, AIO, social media, video, mailers, gifting, content syndication, partners, etc. • Design and run structured experiments across channels, messaging, offers, and audiences; document learnings and apply insights to future programs. • Partner closely with Revenue Operations to ensure clean data, attribution integrity, funnel visibility, and consistent definitions across marketing and sales

• Manage a portfolio of multiple Google Ads projects - analyzing performance, forecasting budgets, launching & scaling campaigns, and bringing fresh ideas to life. • Strategize and set up campaigns on Google Ads, Microsoft Ads. • Collaborate with project team (paid social, creative/design & email) on planning and executing in order to hit the client's goals. • Monitor account health: check & fix Google Merchant issues, troubleshoot tracking pixels. • Analyze performance: week-on-week, month-to-date vs KPIs, year-over-year - which will enable you to determine the right course of action for improving or growing the performance. • Write up performance comments and insights with improvement recommendations.

• La gestión de cuentas de los partners de valor añadido (VARs) es una función principal del puesto, gestionando relaciones, atendiendo consultas de precios y aumentando las ventas de Niagara, mejorando al mismo tiempo el margen y el flujo de caja. • Identificación de nuevos clientes potenciales y su desarrollo para convertirlos en clientes directos o indirectos. • Responsabilidad total sobre todos los clientes de la región (internos y externos), creando relaciones con personal clave a todos los niveles. • Gestión diaria del negocio a través de todos los canales de Tridium, directos e indirectos. • Contribución a la estrategia de Tridium y su implementación mediante investigación de mercado y desarrollo de negocio. • Asegurar de forma regular que el CRM y otras bases de datos relevantes estén actualizadas con la información más reciente, compartiendo conocimiento para ayudar al equipo EMEA a generar informes y gestionar ventas con clientes actuales y nuevos. • Participar y contribuir en reuniones de equipo y otros eventos de la compañía. • Preparación y mantenimiento regular de planes de desarrollo de negocio para cada nueva cuenta identificada. • Contribución periódica a las reuniones de ventas del equipo. • Coordinación con otros BDMs de Tridium en EMEA y a nivel global.