• Develop, execute, track and optimize end-to-end demand engine • Own the strategy and execution of programs that create and capture demand across the full buyer journey • Partner closely with our outbound ADR team, Customers Success, Sales & Marketing teams to align on goals, messaging, processes, and KPIs • Lead the demand gen team responsible for our portfolio of programs across all channels and the entire customer journey • Track and report on key demand gen metrics to include sources impacting booked meetings, opportunities, HIRO pipeline, and revenue • Proactively leverage a multi-channel approach, including SEM, SEO, AIO, social media, video, mailers, gifting, content syndication, partners, etc. • Design and run structured experiments across channels, messaging, offers, and audiences; document learnings and apply insights to future programs. • Partner closely with Revenue Operations to ensure clean data, attribution integrity, funnel visibility, and consistent definitions across marketing and sales

• Manage a portfolio of multiple Google Ads projects - analyzing performance, forecasting budgets, launching & scaling campaigns, and bringing fresh ideas to life. • Strategize and set up campaigns on Google Ads, Microsoft Ads. • Collaborate with project team (paid social, creative/design & email) on planning and executing in order to hit the client's goals. • Monitor account health: check & fix Google Merchant issues, troubleshoot tracking pixels. • Analyze performance: week-on-week, month-to-date vs KPIs, year-over-year - which will enable you to determine the right course of action for improving or growing the performance. • Write up performance comments and insights with improvement recommendations.

• La gestión de cuentas de los partners de valor añadido (VARs) es una función principal del puesto, gestionando relaciones, atendiendo consultas de precios y aumentando las ventas de Niagara, mejorando al mismo tiempo el margen y el flujo de caja. • Identificación de nuevos clientes potenciales y su desarrollo para convertirlos en clientes directos o indirectos. • Responsabilidad total sobre todos los clientes de la región (internos y externos), creando relaciones con personal clave a todos los niveles. • Gestión diaria del negocio a través de todos los canales de Tridium, directos e indirectos. • Contribución a la estrategia de Tridium y su implementación mediante investigación de mercado y desarrollo de negocio. • Asegurar de forma regular que el CRM y otras bases de datos relevantes estén actualizadas con la información más reciente, compartiendo conocimiento para ayudar al equipo EMEA a generar informes y gestionar ventas con clientes actuales y nuevos. • Participar y contribuir en reuniones de equipo y otros eventos de la compañía. • Preparación y mantenimiento regular de planes de desarrollo de negocio para cada nueva cuenta identificada. • Contribución periódica a las reuniones de ventas del equipo. • Coordinación con otros BDMs de Tridium en EMEA y a nivel global.

Act Second is a premier consulting and creative studio for a new generation of brand builders. We operate at the intersection of Strategy, Marketing, Digital, and Creativity, supporting established brands and incubating new ventures. We build scalable performance marketing engines across multiple platforms—combining paid media, content, and data to deliver measurable, sustainable growth. Job Description We’re looking for a Senior Paid Media Specialist with deep, hands-on experience running campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads. You will own performance for key client accounts and Act Second Ventures brands—leading strategy, execution, and optimization of high-performing paid campaigns. This role blends growth strategy, media buying, experimentation, and insight generation. You’ll be responsible for channel planning, full-funnel architecture, budget ownership, campaign setup, optimization, and reporting. As a senior member of the team, you’ll also help refine best practices, mentor junior specialists, and act as a strategic partner to clients and internal stakeholders. Key Responsibilities Strategy & Planning - Lead the development of multi-platform media strategies tailored to client and venture objectives (acquisition, retention, awareness, LTV). - Define testing roadmaps, audience frameworks, and creative strategies across Meta, TikTok, and Google. - Recommend media mix, budget allocation, and scaling plans based on performance data and business goals. Campaign Execution - Build, launch, and manage paid campaigns across: - Meta Ads Manager (Facebook & Instagram) - TikTok Ads Manager - Google Ads (Search, Shopping, YouTube, Display) - Design campaign and account structures that support testing, measurement, and scalability. - Ensure proper tracking, attribution, and event configuration in collaboration with analytics/technical teams.  - Manage and optimize catalog feeds from Shopify. Optimization & Scaling - Monitor performance daily and proactively optimize bids, budgets, audiences, creatives, and placements to hit ROAS, CAC, or CPA targets. - Run structured A/B and multivariate tests to validate hypotheses and continuously improve performance. - Identify and execute scaling opportunities while maintaining efficiency and protecting margins. Creative & Cross-Functional Collaboration - Brief design, content, and UGC teams on creative concepts, angles, and formats tailored to each platform and funnel stage. - Collaborate closely with copywriters and strategists to align messaging, targeting, and offers. - Provide clear, data-backed creative feedback to iterate towards top-performing assets. Reporting, Insights & Client Leadership - Build weekly and monthly performance reports with clear, actionable insights and strategic recommendations. - Present results to internal stakeholders and clients, translating performance data into business impact and next steps. - Contribute to playbooks, frameworks, and internal documentation to elevate Act Second’s paid media practice. - Support/mentor junior paid media specialists and help review their work where needed.