Role Description The Business Intelligence Analyst builds and maintains the analytical foundation that connects marketing activity, market dynamics, and commercial performance to business decisions. This role translates complex data into actionable insights, enabling more effective go-to-market strategies, product prioritization, and investment decisions. It serves as a critical bridge across Marketing, Product, Sales, Finance, and Service to ensure alignment around a single, data-driven view of performance and opportunity. Key Responsibilities - Marketing & Commercial Analytics Architecture - Define and standardize core marketing and commercial KPIs across the organization - Build and maintain dashboards and reporting infrastructure to track performance - Establish data definitions, governance practices, and sources of truth - Ensure alignment across Marketing, Sales Operations, and Finance on metrics and reporting - Ensure data integrity by reconciling discrepancies across systems (CRM, Finance, Marketing tools) - NPI Performance Tracking - Own end-to-end NPI performance tracking and reporting across: - Revenue performance - Customer adoption - Funnel progression - Regional performance trends - Conduct post-launch performance analysis - Identify key drivers of performance, risks, and opportunities, and recommend corrective actions - Support continuous improvement of launch processes through data-driven insights - Market Intelligence - Build and maintain market models (TAM / SAM / SOM) to inform strategic planning - Monitor and synthesize competitive landscape (features, pricing, positioning, trends) - Develop customer segmentation and persona models to support targeting and positioning - Synthesize third-party research and internal data to assess market attractiveness and company position - Design and conduct market research to address key business questions - Commercial Insights Generation - Mine internal customer and revenue data to identify adoption trends, customer behavior, and growth opportunities - Conduct win/loss analysis to identify drivers of deal outcomes - Support pricing strategy through value analysis and price sensitivity insights - Model adoption curves and growth scenarios for key products and segments - Identify revenue opportunities, commercialization gaps, and portfolio risks - Executive & Business Reporting - Deliver insights and materials for: - Bi-weekly and monthly business reporting - Monthly and Quarterly Business Reviews (MBRs) - Annual Operating Plan (AOP) development - Translate complex datasets into clear, concise, and decision-ready insights for leadership - Support Product Council and strategic planning discussions with data-driven recommendations - Cross-Functional Partnership - Partner with Marketing, Product Management, Sales, Service, Finance, and Medical Education to identify and prioritize analytical needs - Enable data-driven decision-making across the commercial organization - Quality & Culture - Remain up to date and comply with all Quality System procedures relevant to the role, ensuring adherence to company standards and regulatory requirements - Contribute to the team's success by embracing our North Star guiding principles and behaviours, actively participating in a culture that puts our Patient first. Demonstrate exceptional teamwork, agility, accountability, and respect, cultivating an environment where collaboration and continuous improvement thrive. Qualifications - Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or related field - 2–5 years of experience in marketing analytics, business analytics, commercial analytics, or related role - Experience in healthcare, medical devices, or B2B technology environments preferred Requirements - Strong analytical skills with ability to synthesize complex datasets into actionable insights - Experience working with large datasets across CRM, financial, and marketing systems - Proficiency in data analysis and visualization tools (e.g., Excel, Power BI, Tableau or similar) - Familiarity with CRM systems (e.g., Salesforce) and marketing platforms (e.g., HubSpot or similar) - Experience building dashboards, reports, and KPI frameworks - Understanding of data structure, data quality, and governance principles - Ability to identify trends, patterns, and root causes from data and translate these into clear business recommendations - Comfortable working with ambiguity and incomplete data - Strong attention to detail with a commitment to data accuracy Skills & Competencies - Strategic and analytical thinking and data interpretation - Business partnership and collaboration - Clear communication and structured presentation effectiveness - Execution discipline and process ownership - Attention to detail and data accuracy - Problem-solving and continuous improvement mindset - Sense of urgency and accountability Physical Demands While performing the duties of this job, the employee is regularly required to sit, talk, see, and hear. The employee is regularly required to work on a keyboard and computer. Work Environment This position is designated as remote. Candidates located near one of our office locations may work in a hybrid arrangement, combining remote work with in-office presence as appropriate. The role primarily involves working from a home office, requiring a quiet and distraction-free environment suitable for confidential work, frequent video and phone calls, and focused tasks. The employee must have access to a reliable internet connection and an ergonomically appropriate workspace. Typical work conditions include prolonged periods of sitting, extensive use of a computer, and frequent interaction via digital communication tools. Travel Requirements Limited travel may be required to support team collaboration, business meetings, and key planning activities. Travel frequency will vary based on business needs. Pay Transparency Pursuant to the requirements of applicable State laws and regulations, the starting salary range for this position is $90,000 - 95,000 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Compensation and Benefits - Generous compensation and benefits packages including health benefits - 401k contribution - 7 paid holidays + 2 floating holidays of your choosing - Generous paid time off - Tuition reimbursement assistance program - Eligibility for performance-based bonuses or commissions, where applicable - And more EEO Statement Natus Medical is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.